Cause Marketing/ Community Programs

Macy’s hopes to ignite passion for the National Heart Association with its Go Red For Women promotions.

The retailer, a founding national sponsor of American Heart Association’s Go Red For Women campaign, will offer merchandise and in-store events this February, all fashioned to bring awareness and funds to the cause of women’s heart health.

The Kroger Co. is getting more accolades from the U.S. Environmental Protection Agency, this time for its efforts to reduce food waste.  

Kohl’s rolled out two omnichannel campaigns in January underscoring the company’s stated focus on giving back to the community.

The company says it will award $400,000 in scholarships and prizes to more than 2,500 students who have made a positive impact on their communities. Nominations for kids ages 6 to 18 will be accepted until March 13 at kohlskids.com and in stores.

Toys "R" Us is expanding its partnership with the Special Olympics with a whopping $1.25 million commitment toward sponsoring the 2015 Special Olympics World Games.

The Games, which will welcome 7,000 athletes and 3,000 coaches representing 177 countries, to Los Angeles, Calif., from July 25 to Aug. 2, is the flagship event of the Special Olympics and biggest sporting event of the year. The 2015 World Games marks the first time in 16 years that the Summer World Games have been held in the United States.

Menomonee Falls, Wis. – Kohl’s Department Stores will be the exclusive department store retail partner for The Color Run, a national paint race event series. Select Kohl’s stores will serve as the packet pick-up location in more than 100 cities across the county.

Kohl’s will have a social presence at each race and will encourage participants to take and share celebratory photos with their friends and family across social accounts using #MakeYourMove.

Solid Gold pet food is partnering with Petco to donate an estimated $500,000 of premium pet food to selected pet charities nationwide.

The program kicked off earlier this month at more than 1,300 Petco locations across the U.S. finalize the placement of Solid Gold's new package design.

Conn’s is launching a new philanthropic program to help improve the communities it serves by empowering children.

Conn’s Cares is the company’s first program to will galvanize every employee around a single cause at all Conn’s locations, the company said.

“Our vision is that Conn’s Cares will become an enduring investment in the children of the communities we serve,” said Theodore Wright, Conn’s chairman and CEO. “We are committed to the idea that every child should have an opportunity to succeed.”

Unilever is trying to grow sales of men’s skin care products by targeting fathers with innovative workshops at Sam’s Club.

Dove Men+Care and Family First's national nonprofit fatherhood program, All Pro Dad, will present All Pro Dad in-Club interactive workshops at 60 Sam's Clubs in the Top 30 markets across the country on Jan. 17.