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Toys 'R' Us, Ikea raise nearly $20M for kids
Holiday sales in 2014 were strong, and enthusiastic shoppers helped Toys “R” Us and Ikea raise nearly $20 million for children's charities.
The Toys “R” Us annual fundraising campaign to benefit the Marine Toys for Tots Foundation was its most successful to date, raising $6.4 million and collecting more than 220,000 toys.
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Walmart hooked on fishing sponsorship
Walmart is supporting a trio of professional anglers on the competitive fishing circuit this year in an ongoing effort to align itself with sport that resonates with the retailer’s core customers.
The roster of talent Walmart is supporting this year includes 16 year Walmart FLW Tour veteran Mark Rose, 18 year veteran David Dudley and newcomer Nicole Jacobs.
