Cause Marketing/ Community Programs

LeBron James has teamed up with Sprite to change the game off the court for four people via a social media contest.

Unleashed by Petco is taking over the reins of the largest surfing dog competition in the United States. Fifty dogs are expected to participate in this year's Surf Dog competition, which will be held July 13 in Imperial Beach, Calif., adjacent to the pier.

Lowe’s hosted the competition for the past eight years. Unleashed by Petco is ready to take the helm and take things to “the next level.”

Sports Authority has partnered with the Melanoma Research Alliance (MRA), the largest private funder of melanoma research, to raise skin cancer awareness and funds to support studies aimed at its treatment and cure.

This is the fourth consecutive year Sports Authority has participated in and supported the effort.

With 474 locations across 43 states and Puerto Rico, Sports Authority is supporting an extensive outreach campaign this month to coincide with Melanoma Awareness Month.

Cole Haan has launched its Dog Days of Summer campaign in partnership with The Good Dog Foundation, a nonprofit organization that promotes the use of animal-assisted therapy using its certified therapy dog teams.

The brand enlisted a few canine friends from the foundation to star in the campaign. From Coco, a Yorkshire Terrier perched upon an upside down top hat, to Emma and Finn, two Mini Whoodles outfitted in white and blue polka dot bows, the dogs are shown alongside select pieces from Cole Haan's men's pre-fall collection.

PetSmart is hitting the road for its first-ever Inspiration Waggin’ six-city tour in the United States and Canada, and is leveraging social media to promote it.

As the truck makes its way across the country, dogs, puppies and cats will visit retirement centers, university campuses and local spots so people can benefit from a wagging tail and some unconditional love. The Inspiration Waggin’ will make stops in:

Belk has entered into a three-year partnership agreement with the Dallas Cowboys Cheerleaders (DCC). The agreement includes endorsements, appearances and numerous co-branded marketing initiatives.

During October, Belk will also be the exclusive provider of the iPromise clothing line for the benefit of Susan G. Komen outside of the Dallas Cowboys Pro Shops.

Frito-Lay North America has announced the winners of its "Create to Celebrate" Black History Month art contest, which invited consumers to submit an original piece of art celebrating African American achievement in Black History.

To celebrate, Frito-Lay will donate $20,000 to the United Negro College Fund (UNCF). The donation, which will help support the future educational needs of artists and students across the nation, was driven by thousands of consumer votes.

Pittsburgh - GNC Holdings Inc. is launching a month-long fundraising and awareness campaign for Run With Us at more than 5,000 GNC stores and online at GNC.com. Run With Us is a curriculum-based health-=and-wellness program that brings elite track & field athletes and aspiring Olympians into the classroom to demonstrate how exercise and nutrition go hand-in-hand with goal setting and self-esteem.

GNC is launching a month-long fundraising and awareness campaign for Run With US! at more than 5,000 GNC stores and online at GNC.com.

Run With US! is a curriculum-based health and wellness program that brings elite track and field athletes and aspiring Olympians into the classroom to demonstrate how exercise and nutrition go hand-in-hand with goal setting and self-esteem.

Belk has entered into a multilayered partnership with the American Red Cross to aid those impacted by the recent storms that have swept through the southern United States.

As a part of the partnership, Belk will make a $100,000 contribution to help with immediate and long-term recovery efforts, and customers will have the opportunity to participate by donating to the fund on belk.com. In addition, Belk will work with the local American Red Cross chapters to provide store discounts to those affected by the storm.