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Macy's sees 'Red' in February


Macy’s hopes to ignite passion for the National Heart Association with its Go Red For Women promotions.

The retailer, a founding national sponsor of American Heart Association’s Go Red For Women campaign, will offer merchandise and in-store events this February, all fashioned to bring awareness and funds to the cause of women’s heart health.

"Macy’s is proud to support Go Red For Women in its effort to empower all women with knowledge and tools to take positive action to reduce their risks of heart disease and stroke,” said Martine Reardon, Macy’s chief marketing officer. “Macy’s has been a founding national sponsor since 2004 and has raised more than $50 million through efforts including our Wear Red Sale and exclusive red dresses that benefit the cause. New this year, we are pleased to offer a collection of Ideology active wear that supports Go Red – and another opportunity to raise important funds for the fight against heart disease.”

Customers shopping at Macy's who wear red receive 20% off storewide and 15% off fine and fashion jewelry, sale and clearance watches and select home items. Customers may also show their support by purchasing a newly designed 2015 Red Dress pin for $2 Wednesday through Feb. 16 to receive the same offer. Plus, Macy's will donate 100% of all Red Dress pin sales to Go Red For Women.

Additionally, 10% of the purchase price of three exclusive red dresses by Kensie, Thalia Sodi and Calvin Klein, as well as exclusive Go Red Ideology active wear, available in select stores and online at will go to benefit Go Red For Women.

“The American Heart Association is thankful for Macy’s continued support of Go Red For Women and the great work they have done to raise awareness of heart disease in women,” said Bernie Dennis, AHA Chairman. “An estimated 43 million women in the United States are affected by cardiovascular diseases, and a surprising 80 percent of heart disease and stroke events could be prevented by taking the right steps. Macy’s helps fund lifesaving research and education that will impact many lives, and when it comes to beating heart disease and stroke, change can be the cure.”

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