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Cause Marketing/ Community Programs

  • Kroger taking on obesity epidemic

    Kroger is highlighting its efforts to fight the U.S. obesity epidemic at a nutrition forum in Italy this month.

  • Jo-Ann unleashes creativity online

    Social media is front and center at Jo-Ann Fabric and Craft Stores this holiday season with the retailer tapping into customers’ desire to share with the introduction of the Holiday Hub.

  • Meijer cooks up help for food pantries

    Meijer is responding to a need from food pantries for nutrition education resources by publishing a cookbook that features recipes using ingredients frequently found in food pantries.

    The retailer has distributed English and Spanish versions of Simply Cook to its food bank and pantry partners across the Midwest. During the holiday season, food banks see a tremendous increase in demand of free meals per day.

  • It’s all aboard at Gander Mountain

    Seasonal excitement at seven of Gander Mountain’s 154 stores is being driven by a train-themed merchandising initiative called the Holiday Express.

    In a first-of-its-kind effort, seven stores in Florida, Minnesota, Missouri, New York and Virginia feature the large seasonal display filled with activities and an area where kids can have a free photo taken with Santa.

  • Target turns stores into mobile game for the holidays—with help from Google


    Minneapolis - Target Corp. continues to invest in new mobile and digital investments to drive traffic.  The retailer announced it is partnering with Google on an interactive mobile game experience that has a big in-store component.  The project is part of Google’s Art, Copy & Code program, which Google describes as partnerships that explore how creativity and technology can work hand in hand to build brands.

  • Holiday shopping just one big video game at Target

    Facing a holiday shopping season in which consumers will be more digitally engaged than ever, Target is partnering with Google to introduce a new mobile experience aimed at driving traffic to its stores.

    Bullseye’s Playground is a mobile game experience featuring Target’s bull terrier mascot Bullseye and other characters. In select Target stores, guests will have the opportunity to immerse themselves in Bullseye’s Playground using Google’s new Project Tango Development Tablet, which will transform the store into a 3D winter playground.

  • Kmart campaign makes a difference for kids

    Shoppers at Kmart who are looking for that must-have toy this holiday season will be also able to help raise money to end childhood cancer and other diseases.

    Kmart has announced that beginning this Sunday through Dec. 13, the retailer will donate $1 to St. Jude Children’s Research Hospital for every purchase from its annual Fab 15 toy list, up to a maximum donation of $25,000.  

  • Walmart pledges $1.5M giveaway on Giving Tuesday

    At a time when food pantries have a critical shortage of supplies and increased demand from those in need, Walmart is making a major pledge to help the hungry.

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