Cause Marketing/ Community Programs

Dick's Sporting Goods is targeting fitness-minded women with an all-new video campaign.

The retailer has begun airing eight 15-second commercial spots and one 60-second spot on sites such as Hulu, ESPN and ESPNW, and on May 15, the commercials will debut on TV. The company says these ads are the first to target women specifically under Dick's Sporting Goods’ broader “Who Will You Be?” campaign, which launched in March.

In an effort to highlight retail’s entrepreneurial spirit, NRF is hosting a night of shopping in the nation’s capital.

The National Retail Federation’s “Retail’s Night Out” will be a celebration of Small Business Week with local merchants and national brands set up in one-night-only pop-up shops in Washington, D.C., on May 6. The event will also feature live music, local food trucks and a red carpet.

Staples is donating the tools and resources necessary to make graduation happen for thousands of students across the country -- and throwing in a little Taylor Swift to boot.

In the South, it’s never too early to talk about football, which is why N.C.-based department store Belk made a big college football announcement this week.

The chain says it will be the title sponsor of the 2015 Belk College Kickoff Game, featuring the University of North Carolina Tar Heels and the University of South Carolina Gamecocks. The game is set to take place at Bank of America Stadium in Charlotte on Sept. 3 with a 6 p.m. kickoff.

Sears is putting its decades of home improvement knowledge to work once again for military families.

The retailer has launched its eighth annual Heroes at Home campaign with Rebuilding Together to raise funds and assist military families facing hardship by making necessary repairs, improvements or modifications to their homes. The program, which has raised more than $18 million over the past seven years thanks to donations from Shop Your Way members, customers and associates, has funded more than 1,500 home rebuilds.

Kohl’s is showing its customers that it cares about the recent earthquake in Nepal by making a large donation through its Kohl's Cares program.

The retailer is awarding a $50,000 cash grant toward earthquake relief efforts in Nepal. Kohl’s is providing this donation to the American Red Cross, which is delivering much-needed emergency supplies and services in the impacted areas.

Sam’s Club is toasting the grand opening of its newest club in Oklahoma with thousands of dollars in community grants and special appearances by politicians and celebrities.

The new Sam’s Club at 1705 S. Broadway Ave. in Moore, Okla., opens May 7 following an 8 a.m. grand opening ceremony. The company says the grand opening celebration will focus on the company’s commitment to the local community. “We’re so happy to be part of the community and look forward to giving back whenever we can,” said Club Manager Farrokh Moinian.

Sam’s Club is celebrating National Small Business Week in a very big way.

The retailer is launching the Small Business Economic Mobility initiative (SBEM), a five-year investment in small business growth through increased access to capital and borrower education, with grants totaling $13.6 million to eight national nonprofits.