Cause Marketing/ Community Programs

Long dependent on low prices to draw customers to stores, Walmart is trying a new traffic-boosting tactic: fun.

Despite their reputation as a generation dedicated to the greater good, millennial consumers are in some ways more narrowly focused than their Gen X elders.   According to a new study of more than 7,000 global consumers conducted online in April age 18-55 conducted by sales and marketing firm Daymon Worldwide, 35% of both millennial and Gen X consumers prefer buying sustainable products.  

Target Corp. is donating $250,000 to the OneOrlando Fund in honor of the retailer's two associates and other victims killed in the nightclub massacre that occurred early Sunday morning in Orlando, Florida.   Target lost two employees, Mercedes Flores and Luis Omar Ocasio-Capo, in the mass shootings. Flores was a Target employee for eight years, and Ocasio-Capo for two years. A third Target employee remains in critical condition.   

Image Courtesy: news.nike.com

An innovative advocacy campaign to encourage shopping at physical stores JLL launched for Mother’s Day will debut at other key seasonal periods during the next three months.
 

Both Walmart Canada and Loblaw companies sent financial aid to support the relief efforts in the Fort McMurray community. According to reports published Friday morning, fires in the province of Alberta have to date forced the evacution of 88,000 residents and destroyed more than 1,600 structures.

Starbucks has opened a store in Ferguson, Missouri, a city that was rocked by racial unrest in 2014, as part of its ongoing initiative to open stores in at least 15 lower-income U.S. communities by 2018.

The opening follows the launch of a similar store in the Jamaica section of Queens, New York, in March. Both are part of a national plan to provide local jobs, create training opportunities for youth, and support efforts to rebuild and revitalize communities.

The nation’s largest western and work wear retailer is nothing if not supportive of its employees.

Boot Barn Holdings is donating $11,000 to charity in celebration of employee Mary Sarah advancing to be one of the eleven finalists on NBC's primetime singing competition, “The Voice.”

Sarah moved to Nashville and took a job at Boot Barn several years ago to support her life-goal of becoming a country music artist.