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Cause Marketing/ Community Programs

  • Sam’s Club supports Young Entrepreneurs Academy

    Sam’s Club and the U.S. Chamber of Commerce Foundation are investing in an innovative program to help spawn the next generation of entrepreneurs.

  • Nordstrom expanding its give back brand

    An innovative cause marketing initiative involving Nordstrom’s Treasure&Bond brand is being expanded to more merchandise categories, and non-profit beneficiaries couldn’t be happier.

  • Kroger adds new wrinkle to Leadership Summit

    Kroger’s annual Leadership Summit will begin in unconventional fashion when thousands of employees form a human breast cancer awareness ribbon Sept. 29 on the field of Paul Brown Stadium in Cincinnati.

  • Food Lion founder gives leadership gift for 95th birthday

    Lessons in Leadership is the name of a new documentary film profiling the life and contributions of Food Lion co-founder Ralph Ketner who turned 95 this month.

  • Burlington Stores shines a light on blood cancer

    Burlington Stores is taking the lead on raising awareness of blood cancer with an in-store donation drive and employee program.

    The retailer is launching its 14th consecutive company-wide campaign today in all its stores nationwide, encouraging its customers to make a donation at checkout to benefit the Leukemia & Lymphoma Society now through Dec. 2.

  • Reading Is Fundamental at Books-A-Million

    Books-A-Million is teaming up with the nation’s largest children’s literacy organizations on a campaign that is sure to appeal to its core customers.

    Through Sept. 19, customers at Books-A-Million can make a donation to Reading Is Fundamental. No purchase is necessary to donate, and contributions can be made at all Books-A-Million locations. Customers will receive an exclusive bookmark stating that they donated to Reading Is Fundamental.

  • Christmas spirit arrives early at Hobby Lobby

    Arts and crafts chain Hobby Lobby is embarking on a mission to give away millions of Christmas gifts to chidren in need this holiday season, a mission that will likely appeal to many consumers in its target market.

    The retailer announced is partnering with the world's largest Christmas project of its kind, Operation Christmas Child, which is a project of Samaritan's Purse, an international Christian relief and evangelism organization headed by Franklin Graham.

  • Dollar General puts literacy first with $4M donation

    New York -- Dollar General is giving major financial support to a cause that may appeal to many value-oriented shoppers.

    The Dollar General Literacy Foundation announced that it has awarded over $4 million to approximately 870 schools, nonprofits and literacy organizations to enhance and support youth literacy and education across the 43 states Dollar General serves.

  • Macy's toasts Hispanic heritage with Latino stars

    As the first major retailer to kick off Hispanic Heritage Month, Macy's partering with three Latino celebrities on special in-store events.

    Macy’s says it will bring together Mario Lopez, Don Omar and Angel Merino, who have influenced pop culture through their music, lifestyle and beauty expertise, as three Latino influyentes to share their inspiring stories with customers in live candid conversations.

  • Lane Bryant stands up for fashion equality

    Lane Bryant is taking its campaign to make women of all shapes and sizes feel beautiful across channels this fall.

    The retail chain catering to women sizes 14 to 28 is launching a new marketing campaign with the tagline "Plus is Equal." The creative for the campaign was shot by renowned fashion photographer Cass Bird and will run in Vogue, Glamour, Refinery29 and PopSugar, and will be featured on the E! Network and the 67th Emmy Awards.

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