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Cause Marketing/ Community Programs

  • Sam’s Club socializes with small businesses

    Bentonville, Ark. — Sam’s Club is “socializing” with small business owners in a new social media marketing campaign. The warehouse club division of Wal-Mart is launching #SmallBizHelp, an interactive social campaign that offers expert advice on starting and running a business.

  • Toys"R"Us takes lemonade stand fundraising to new level

    Toys“R”Us has collected a sizable amount of money for a cause near and dear to the hearts of toy-loving kids and parents worldwide -- mostly thanks to an innovative social media campaign.

    The retailer says it raised $2.2 million during its fifth annual nationwide fundraising and awareness campaign benefiting Alex’s Lemonade Stand Foundation (ALSF), a nonprofit organization dedicated to finding a cure for pediatric cancer.

  • Grants help kids cross the Finish Line

    Athletic wear retailer the Finish Line is investing in the health, well-being and special needs of children with thousands of dollars in grants.

    The Finish Line Youth Foundation is awarding $77,258 in grants to help organizations that focus on healthy lifestyles, youth development and special needs.

  • GameStop scores big on social engagement

    GameStop is known for innovative promotions, but now the specialty retailer has made social marketing personal with its latest Summer at GameStop event.

    The retailer has announced the winners of Summer at GameStop, a five-week social engagement and contest series aimed at gamers who shared their personal stories on how video gaming brings fans together to create unique friendships and lifelong relationships - and brought longtime friends together from across the country in the process.

  • Petco puts its best paw forward for war dogs

    Petco is putting a spotlight on the plight of military dogs who are left behind with an uncertain fate in a potentially hostile country.

    The Petco Foundation has awarded $250,000 to the United States War Dogs Association to help return, reunite and provide medical care for retiring military and contract working dogs serving overseas with their handlers.

  • Back-to-school not all about students at Lane Bryant

    Lane Bryant is taking a non-student approach to back-to-school marketing with its third annual Chalk it up to Style promotion.

    Now through Aug. 31, teachers and supporting school staff who shop at Lane Bryant during Chalk it up to Style will enjoy saving 15% off their purchase when shopping in store with a valid school ID or paystub. 

  • GameStop encourages employees to hit the books

    New York -- GameStop wants its employees to pursue a higher education.

  • Macys hits the runway

    New York -- Macy's is planning a catwalk show of its own to close out the biggest fashion week of the year.

    The retailer announced that it will host “Macy’s Presents Fashion’s Front Row” on Sept. 17 in New York City, featuring celebrities, musical acts and a runway show.

  • From Staples, school supplies that can change the world

    As back to school season heats up, Staples is launching an innovative promotion that aims to give students in North America the opportunity to make a world of difference with their back-to-school purchases.

  • Macy's to host fashion week of its own

    With New York Fashion Week right around the corner, Macy's is planning a catwalk show of its own to close out the biggest fashion week of the year.

    The retailer announced that it will host “Macy’s Presents Fashion’s Front Row” on Sept. 17 in New York City, featuring celebrities, musical acts and a runway show. 

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