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Cause Marketing/ Community Programs

  • Macy's sees pink in omnichannel campaign

    Pink will prevail at Macy’s this month when the retailer launches an omnichannel campaign to raise funds for the fight against breast cancer.

    The retailer has joined forces with the Pink Pony Fund, the Polo Ralph Lauren Foundation’s initiative in the fight against cancer, to offer a special collection of merchandise that transforms Polo Ralph Lauren shops into Pink Pony destinations in 48 Macy’s locations across the country and at macys.com/pink.

  • Petco Foundation to grant $500,000 in holiday wishes

    Petco is looking to drive increased digital engagement with a new holiday pet adoption campaign.

    The Petco Foundation has launched its third annual Holiday Wishes campaign, which awards grants to animal welfare organizations across the country that are busy at work ensuring the pets in their communities have homes for the holidays.

  • Publix pledges $4 million to Habitat for Humanity

    After a new donation pledge from Publix Super Markets, the international nonprofit Habitat for Humanity will be able to build 40 new houses in 2016 in the Southeast, where Publix serves all of its customers.

    The $4 million donation, announced Monday, will go to more than 80 different Habitat for Humanity affiliates in Alabama, Florida, Georgia, North Carolina, South Carolina and Tennessee.

  • Dillard's serves up holiday hope for communities

    For the eighth year in a row, Dillard’s is making a big commitment to the communities its serves by offering a custom edition of the Southern Living Christmas Cookbook to raise money for Ronald McDonald House Charities.

  • Sports Authority to fund sports for the disabled

    Sports Authority is putting its philanthropic focus on helping disabled children and adults enjoy more therapeutic recreation, competition and adaptive sports.

    The retailer announced Wednesday that it will collect point-of-sale donations at Sports Authority locations nationwide to support the National Sports Center for the Disabled (NSCD) throughout the month of October.

  • Publix donates $4M to help build Habitat homes in South

    After a new donation pledge from Publix Super Markets, the international nonprofit Habitat for Humanity will be able to build 40 new houses in 2016 in the Southeast, where Publix serves all of its customers.

  • Lane Bryant goes omnichannel for cancer research

    Lane Bryant is teaming up with the American Cancer Society on an omnichannel campaign to raise money for breast cancer research.

    Since 2012, Lane Bryant customers and associates have contributed $1.4 million dollars to the American Cancer Society's Making Strides Against Breast Cancer campaign. The brand says it aims to increase the 2015 contribution by 21% for a total contribution of $2 million dollars in 4 years.

  • Big Lots launches effort to help sick kids

    Big Lots is giving customers a chance to support a cause likely to appeal to a large part of its core market: pediatric health care. Customers will have a chance to donate in-store at all 1,464 store locations and online to support Nationwide Children's Hospital. The program will run through Oct. 31 with 100% of the proceeds raised going to support Nationwide Children's.
  • Gap to expand life skills training for female garment workers

    Gap plans to expand the training program it offers to its women garment workers oversees, aiming to educate at least 1 million women by 2020.

    The program, called P.A.C.E. (Personal Advancement & Career Enhancement), launched in 2007 and gives women garment workers access to a curriculum up to 80 hours long in up to nine areas, from communications skills, financial literacy, stress management, problem-solving and decision-making.

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