Cause Marketing/ Community Programs

Instant delivery. Athleisure wear. Rented and used clothing.    These are among the five trends identified by consumer financial services company Synchrony Financial as impacting both the retail and mobile payments space.   Here’s a review of what Synchrony says consumers are especially interested in:  

The Rite Aid Foundation's KidCents program announced Wednesday a $25,000 donation to the Downtown Boxing Gym Youth Program, a Detroit-based nonprofit that empowers Detroit youth to be positive and productive members of society through education, athletics, mentorship and intervention.  

Target Corp. has expanded its commitment to renewable energy.    The discounter kicked off its first wind power partnership, buying a portion of the energy produced by a Starwood Energy Group wind farm to offset 100% of the energy used at 60 Target stores throughout Texas.   

Politics can make for some strange bedfellows.   Donald Trump’s campaign is reportedly using American Apparel to manufacture some of its campaign apparel merchandise, according to Fortune.  

Urban Outfitters, which has a history of selling products that can sometimes cause offense (at least to some consumers),  has entered the presidential debate.   The chain is offering a range of merchandise criticizing Donald Trump, Bloomberg reported, including  a book of Trump quotations styled to look like Chinese communist leader Mao Zedong’s Little Red Book.   

As the holiday shopping season rapidly approaches for marketers, a brand’s biggest challenge is to rise above the marketing noise and extend consumer engagement in ways that lead to purchase. How can you reward consumers while creating longer-term stickiness? Here are some of our favorite ways to drive return visits, increase brand-shopper interaction, and get on consumers’ nice lists this holiday season.   Holiday Gift Calendars

7-Eleven has set itself new energy conservation goals.       The world’s largest convenience store chain, in collaboration with Conservation International, has committed to reducing its energy footprint in stores by 20% by 2025, and also reducing its packaging footprint by 20% by 2025.    

For 100 impoverished children in the Dallas area, it was a night they won’t soon forget.   For the second consecutive year, Ashley HomeStore and the Dallas Cowboys teamed up to host the “ultimate sleepover experience” on the field at AT&T Stadium in Dallas.    The kids got to take part in on-field games and entertainment with the Dallas Cowboys players and cheerleaders, eat pizza and watch a movie on the stadium’s gigantic 160-ft. video screen.