Cause Marketing/ Community Programs

The more than $300 million that Kohl’s has raised through an innovative cause merchandising program is set to go even higher as the retail offer a new product lineup through the end of June.

Kohl’s introduced a new line of Kohl’s Care products including books and plush characters priced at $5 where 100% of the net profit from the products goes to benefit children’s health initiatives nationwide.

The world’s largest social network has updated its policies regarding branded content and, in so doing, given retailers a new marketing tool.

Facebook is now allowing retailers and other marketers to work with media companies, celebrities and other key “influencers” to place certain types of branded content on its platform.

The world’s largest social network has updated its policies regarding branded content and, in so doing, given retailers a new marketing tool.

Facebook is now allowing retailers and other marketers to work with media companies, celebrities and other key “influencers” to place certain types of branded content on its platform.

Value and communication are the keys to winning over millennial consumers, according to a survey of 600,000 consumers conducted by J.D. Power.

The 2016 survey polled more than 634,000 consumers, including 126,315 millennials and 246,594 Boomers. Pete Trujillo, senior manager of industry analytics at J.D. Power, hosted a webinar this week to highlight data from the survey, titled "Millennials Insight Report: The Customer Experience Perspective."

For many business owners, the ongoing feud for control of the Republican Party has largely come, unfortunately, at their expense.

Over the last 10 years or so we have witnessed the balance of power within the party shift from economic conservatives and the business community - to social conservatives and the interest groups that serve them. I have labeled this fight as one between the "suits" and the "boots." Over the last two election cycles, the boots have clearly demonstrated that they are in charge.

American Eagle Outfitters is launching another viral marketing campaign, this time with a funny focus on the fight against the body shaming of men.

The retailer is kicking off its #AerieMAN campaign, featuring a mix of quirky male characters of different sizes and personalities sharing "real life" stories in their skivvies. American Eagle's Skinny Skinny Jean and American Beagle Outfitters campaigns were huge successes in 2013 and 2014. Now the brand is focused on raising awareness around body diversity.

Hy-Vee has partnered with the Pinky Swear Foundation to sponsor several Hy-Vee Pinky Swear Kids Triathlons in cities across the Midwest. The partnership will help with the foundation’s efforts to raise funds and awareness for the families of children who are suffering from cancer.

Hy-Vee is collaborating with the foundation to bring youth triathlons to several of the communities it serves. In summer 2016, races will be held in Des Moines, Minneapolis, Chanhassen, Omaha, the Quad Cities and Kansas City.