Cause Marketing/ Community Programs

Mountain View, Calif. – Target’s back-to-school ad “Supplies They Need” resonated most with consumers among all back-to-school ads in 2014. According to TV and video advertising analytics provider Ace Metrix, consumers awarded an Ace Score of 673 to the Target spot.

Melville, N.Y. - Global Facility Management & Construction has named “J.A.C.K.: Join A Cause for Kids” as the first recipient of its “Global Gives Back” initiative, an annual charitable program designed to give back to the community. Sean and Lauryn Blank presented the donation to the charity’s founder in memory of his son, Jack Perlungher during Global’s recent 10-year anniversary summer event.

It’s time for customers who shop at Macy’s to feel extra good as the retailer gears up for its ninth annual national “Shop For A Cause” charity event Saturday, Aug. 23.

The one-day-only shopping event was created to support local charities’ fundraising efforts. Since 2006, the program has helped raise more than $44 million for thousands of charities across the country.

Indianapolis -- Moms Demand Action for Gun Sense in America launched a national campaign on Monday calling on Kroger Co. to prohibit the open carry of guns in its supermarkets. The gun control advocacy group was founded in response to the Sandy Hook school shooting and has partnered with billionaires Michael Bloomberg and Warren Buffett.

The Moms Demand Action campaign, which includes a petition to Kroger, follows similar actions aimed at Target, Chipotle, Sonic, Chii’s and Jack in the Box.

Head & Shoulders and brand ambassador Sofia Vergara are leveraging social media for the shampoo’s latest contest. And the winner gets to meet Vergara.

“I’m excited to give one of my fans the chance to become part of my family for a day,” said Vergara. “Everyone knows eight out of nine Vergaras use Head & Shoulders, now we’re looking for the 10th! We’re looking for someone who flaunts their beautiful, flake-free hair with a little Vergara attitude!”

BJ's Wholesale Club plans to partner with 215 schools through the organization's Adopt-A-School program. At the beginning of each school year, every BJ's Wholesale Club and Distribution Center partners with a local school to help enhance existing curriculum.

Dr Pepper Snapple Group met or exceeded several of its corporate social responsibility goals over the past year, according to the 2014 report the company released Friday.
 
One of the goals it reports meeting was reducing its use of PET, a polymer used in beverage bottles. DPS conserved about 60.7 million pounds since 2007 by redesigning packaging and upgrading almost 70,000 older-model coolers and vending machines.

All laundry detergent’s most recent ad campaign, called “Summer Play,” encourages consumers to turn their mobile devices into a movie-making machine, thanks to Magisto’s cloud-based smart technology.