Macy’s gears up for 9th annual Shop For A Cause event

It’s time for customers who shop at Macy’s to feel extra good as the retailer gears up for its ninth annual national “Shop For A Cause” charity event Saturday, Aug. 23.



The one-day-only shopping event was created to support local charities’ fundraising efforts. Since 2006, the program has helped raise more than $44 million for thousands of charities across the country.



This year, Macy’s has designated March of Dimes, a leading nonprofit organization in support of pregnancy and baby health, as its national beneficiary of all proceeds of sales of Shop For A Cause savings passes in Macy’s stores and on macys.com Aug. 23.



In addition to March of Dimes, more than 4,000 local charities have signed up to participate this year. By purchasing $5 Shop For A Cause savings passes from these organizations, customers will be supporting their favorite local cause and will receive 25% off on regular, sale and clearance merchandise, as well as 10% off electrics, electronics, watches, furniture, mattresses and area rugs all day Saturday, Aug. 23, with some exclusions. Customers also are eligible to win a $500 gift card.



Each participating nonprofit organization will keep 100% of every savings pass it sells.



"Macy's is committed to giving back nationally and to our local communities," said Martine Reardon, Macy's chief marketing officer. "For the last eight years, Macy's Shop For A Cause program has provided our customers and associates the opportunity to show their support and give back to their local community organizations while enjoying great savings at Macy's. We are honored to partner with March of Dimes as our national in-store beneficiary and to offer our customers an easy and convenient way to make a positive difference in the lives of others."



Customers can also shop online at macys.com, as passes purchased there on Aug. 23 will also benefit the March of Dimes.



“Macy’s support has been critical in helping us provide moms and families with access to prenatal education programs important to improving baby health,” said Meri-Margaret Deoudes, VP of strategic alliances and cause marketing for the March of Dimes. “Shop For A Cause demonstrates Macy’s corporate responsibility and support for communities, volunteers and families across the country.”



For a list of participating organizations, go to macys.com/shopforacause.