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Cause Marketing/ Community Programs

  • Walmart Foundation names new president

    Bentonville, Ark. -- Walmart announced that Kathleen McLaughlin, 48, has been named president of the Walmart Foundation, effective Oct. 15.

    In addition to leading corporate giving, she will have responsibility for the company's global sustainability, women's economic empowerment initiatives and healthier food initiatives.

    McLaughlin, previously a senior partner at global consulting firm McKinsey & Company, is a dual American-Canadian citizen and was based in Toronto.

  • The No. 1 Gift for Retailers this Holiday Season? #GivingTuesday

    By Chase Cornett, [email protected]

    The holiday shopping season is just around the corner and soon consumers will be bombarded with buying guides, floods of emails, deep discounts and, of course, that Black Friday competitive spirit. With all the chaos brought on by the holidays, retailers are finding it harder and harder to stand out. The result — strategies that focus on discounts, deliver low profit margins and drive transactions instead of engaged brand experiences.

  • West Elm will spend $35 million on handmade crafts

    Brooklyn, N.Y. -- Home furnishings retailer West Elm today announced its 2013 Clinton Global Initiative (CGI) Commitment to Action with a purchasing plan of $35 million in handcrafted products through 2015, a 40% increase in spend during the next two years. West Elm, a member of the Williams-Sonoma, Inc. portfolio of brands, also pledged to make and source these products from businesses adhering to high social responsibility, health and safety standards, meeting local laws, best industry practices and the brand’s vendor code of conduct.

  • Walmart Foundation appoints new president

    The Walmart Foundation has appointed Kathleen McLaughlin as its president, effective Oct. 15. In addition to leading corporate giving, she will have responsibility for the company's global sustainability, women's economic empowerment initiatives and healthier food initiatives. 

    McLaughlin, previously a senior partner at global consulting firm McKinsey & Company, is a dual American-Canadian citizen and was based in Toronto.

  • McDonald’s gets healthy

    Oak Brook, Ill. -- McDonald’s Corporation is partnering with the Alliance for a Healthier Generation, founded by the Clinton Foundation and American Heart Association, to increase customers’ access to fruit and vegetables and help customers make informed choices in the nutritional value of their orders.

  • Is Walmart a leader or follower?

    First it was sustainability, then came hunger and the affordability of quality food, women’s economic empowerment and now support of U.S. manufacturing. Walmart contends it has a responsibility to lead in these areas and others, but whether it is truly doing so is the subject of some debate.

  • Overstock.com launches social media sweepstakes

    Salt Lake City – Overstock.com, Inc. is launching a social media-based sweepstakes inspired by its new "The Good Good" advertising campaign.

    Contest entrants participate by adding an image or pin representing the work of a non-profit that inspires them to Pinterest. Entrants will then share that pin on the Overtock.com website. One winner will be awarded $2,500, and Overstock.com employees will give the non-profit 100 hours of time.

  • Walmart awards grant to Northwest Arkansas Council

    Walmart awarded a $500,000 grant to the Northwest Arkansas Council to support the advancement of healthy living and economic improvement initiatives throughout Northwest Arkansas. 

    The grant is part of a three-year commitment by Walmart to fund the Greater Northwest Arkansas Development Strategy, a regional growth and development plan spearheaded in 2010 by the Northwest Arkansas Council, local chambers of commerce and other organizations. 

  • Duck Tape hits the road in interactive bus

    Duck brand is hitting the road in its custom, bright green, 31-foot Duck Bus and heading to Burnham Park in Chicago as part of the Duck Tape "Rolls Across America” tour. 

  • Miller Lite and Marlon Wayans pick winner of national comedy competition

    Special guest judge, Marlon Wayans, was on hand to help Miller Lite select the winner of the brand's national comedy competition "Stand Up. It's Miller Time."

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