Cause Marketing/ Community Programs

New Orleans Saints quarterback and Texas native Drew Brees will become mayor for the day of Comfort, Texas, on July 23 when the small town is temporarily renamed Advanced Comfort as part of a promotion for a new line of Wrangler jeans.

In celebration of the launch, Wrangler will kick off a community-based initiative striving to improve towns across America that begins on Wednesday, July 23, when the town of Comfort is renamed Advanced Comfort for six months.

Fresh & Easy is bringing back its Shop for Schools fundraising program with some notable improvements. Powered by the national fundraising program eScrip, it will kick off in time for the start of the 2014/2015 school year.

The nonprofit charity arm of Stater Bros. Markets has promoted Nancy Negrette to executive director.
 
In her new position, Negrette will work with Stater Bros. Charities CEO Sally Atkinson to oversee the nonprofit’s efforts in the areas the company’s employees work.
 

Acosta Sales & Marketing, a leading full-service sales and marketing agency in the consumer packaged goods industry, has reported that more than 30 national leading consumer brands and 100 grocery retail banners have pledged to support this generation of veterans by participating in the 2014 Wounded Warrior Project Believe in Heroes campaign.

Believe in Heroes benefits Wounded Warrior Project (WWP), a nonprofit organization whose mission is to honor and empower Wounded Warriors.

Brooklyn, N.Y. - In partnership with its largest rug supplier, Raj Overseas, West Elm has established a fair trade certified factory for handcrafted rugs in India. Fair trade certification ensures that the rugs are made in safe working conditions and that workers are justly compensated, delivering a premium back to the worker to invest in causes of their choice.

A lot of retailers hold contests, but few discover winners as worthy of recognition as the difference-makers who participated in specialty retailer Christopher & Banks inaugural Amazing Women contest.

The operator of 543 stores recently named the winners of its Amazing Women contest that was launched in April in conjunction with Mother’s Day. More than 1,700 nominations were received in the contest that sought to celebrate the women who raise, cheer on, care for and support future generations.

Ikea has partnered with Feeding America, the nation's largest domestic hunger-relief organization, to sponsor an in-store program that supports national children's hunger programs.

These programs include giving free meals and snacks to low income children, as well as giving out nutritious easy-to-prepare food for children to take home on weekends, in addition to other programs to meet the needs of hungry children.

Sports Authority held its first-ever Sports Authority Football Field Day on Sunday for more than 2,000 attendees in partnership with USA Football’s Heads Up Football initiative. The free, on-field football training camp and vendor expo were open to the public and took place at Sports Authority Field at Mile High.