Big Lots gets springy with video campaign

Big Lots is looking to drive springtime growth with a traffic generating campaign aimed at consumers looking for “shopping discoveries.”

The retailer is launching its “Shop Big Lots First” campaign to entice consumers to look to Big Lots for their outdoor entertaining needs. Customers will discover stylish, quality outdoor furniture at an incredible value, as well as the name brand grocery products needed to entertain family and friends outdoors, the company said in a statement.

"Big Lots has everything our customers need to update their homes and get ready for outdoor fun with their families," said Andrew Stein, SVP and chief customer officer at Big Lots. "When customers Shop Big Lots First, they discover great products to transition their homes to the spring season while staying on a budget."

Big Lots is launching its new "Shop Big Lots First" campaign through a series of TV and online videos depicting customers talking to their future selves about their Big Lots shopping trip discoveries. To view the videos, watch below.

Big Lots carries a wide variety of patio furniture, grills, and gazebos, as well an assortment of pillows and replacement cushions in the latest patterns and colors to update the look of any outdoor space.

Big Lots also carries lights, outdoor decor, and gardening items to help complete the backyard. To make it even more convenient for customers to bring their new grills, firepits and patio furniture home, Big Lots offers Easy Leasing. Customers interested in this option should speak with a Big Lots associate; approval is not guaranteed, and additional terms and conditions may apply.

The discount retailer operates 1,461 Big Lots stores in 48 states.