Marketing Tactics

Shoppers had a hankering for more yogawear during the holidays, as retailer Lululemon saw better-than-expected traffic and results for the fourth quarter.

Net revenue for the quarter increased 16% to $602.5 million from $521 million in the fourth quarter of fiscal 2013. Same store sales increased by 8% for the fourth quarter.

Proctor & Gamble is trying to increase Latina interest in its products with a new “Living Fabulosa” (living fabulously) initiative.

It is part pf the company’s Orgullosa campaign, which highlights the unique and complex experience of the modern, bicultural Latina -- the Nueva Latina.

At the recent GlobalShop show in Las Vegas two trade groups serving the visual merchandising industry said their boards voted to pursue a merger agreement.

The boards of directors of the Association for Retail Environments (ARE) and the Point of Purchase Advertising International (POPAI) voted to enter a due diligence phase and work in good faith toward a definitive agreement to merge the two associations.

New York -- U.S. companies spend $2 billion on loyalty programs, but the investment isn’t yielding the type of increased engagement which drove implementation of the programs, according to a new report from Capgemini Consulting. For example, the firm found that the average U.S. household is a member of 21 loyalty programs, but only actively uses 44% of them.

It’s the busiest time of year for the Home Depot and this cool time lapse video from store 116 in Woodstock, Ga., shows the considerable effort that goes into resetting the retailer’s indoor seasonal department. For more on the retailer's spring time efforts check out the following, http://builtfromscratch.homedepot.com/merchandising-spring

Barnes & Noble is launching a Twitter giveaway to promote its famous in-store Storytimes.

The bookseller announced that its April lineup of free Storytime events includes a Picture Book of the Month selection, as well as a Twitter giveaway to encourage parents and children to attend.

Christopher & Banks Corp.

Sam’s Club’s newest credit card program has been recognized as an innovator in the fast-changing world of payment technology.

Sam’s Club’s 5-3-1 card earned a Gold Medal in the Best Comeback Story category in the PYMNTS.com 2015 Innovator Awards.