Marketing Tactics

Toronto - Joe Fresh and Ryerson University are launching a long-term partnership that will see the creation of Canada's first fashion innovation center. The Joe Fresh Centre for Fashion Innovation, made possible with a $1 million investment from Joe Fresh, will develop and fund Canada's emerging fashion-inspired businesses through Ryerson's Fashion Zone, an incubator that supports students and student entrepreneurship.

New York – Multicultural consumers are growing in importance as the U.S. increasingly becomes a multicultural country. According to an upcoming study from Nielsen, “The Multicultural Edge: Rising Super Consumers,” multicultural consumers today are leaders in technology adoption.

Big Lots hopes to give back to the communities it serves with a new charity focused on hunger, housing, health care and education.

Big Lots has announced that it has launched a nonprofit foundation to guide its charitable endeavors into the future.

The Big Lots Foundation will help strengthen the Company's philanthropic initiatives and support its commitment to making a difference in the communities where it operates.

New York -- Retailers in the United States are taking a huge risk by underestimating the buying power of the over-50 generation, according to a new report by the Fung Business Intelligence Centre.
 
The study, “A Booming Opportunity: Profiling from a Graying America,” finds that the aging Baby Boomers will continue to be a growing consumer market for the next 20 years.

Off-price retailer Gordmans Stores Inc. on Friday reported a decline in same store sales for the 10th straight quarter.

Gordmans said fourth-quarter net income was $2.3 million, or 12 cents a share, down from $2.7 million, or 14 cents as share, a year earlier. Sales at stores open at least one year fell 2.7%. Net sales rose 2% to $204 million.

Build-A-Bear Workshop is hoping that its new Easter Collection will persuade shoppers to hop right in for a chance to buy one of the retailer’s new customizable holiday toys. 

Build-A-Bear’s new Easter line features an assortment of customizable furry friends with unique personalization options, from sounds to accessories.

New York -- Cindi Marsiglio,  VP of U.S.manufacturing for Walmart, shared new details about the company's  first-of-its-kind event, which is designed to advance the retailer’s $250 billion domestic sourcing agenda.  The event is planned for early July in Bentonville, Arkansas.

During a fast-paced presentation Thursday morning organized by a group called Doing Business in Bentonville, Marsiglio shared wide-ranging insights regarding the company’s 10 year, $250 billion domestic sourcing commitment unveiled in January 2013.

Marketing and a strong assortment helped teen retailer Tilly’s report an increase in profits and same store sales in the fourth quarter.

Revenues increased 9.2% from last year to $152.82 million. Analysts expected revenues of $151.43 million. The company said same store sales, which include e-commerce sales, increased 2.9% from the corresponding period in 2013.