Marketing Tactics

Indianapolis - Simon is bringing back “Lookbook Live,” a joint fashion program in collaboration with Glamour and GQ magazines. Lookbook Live includes print, digital, social media, and live events, for spring and fall 2015.

New York -- Cindi Marsiglio,  VP of U.S.manufacturing for Walmart, shared new details about the company's  first-of-its-kind event, which is designed to advance the retailer’s $250 billion domestic sourcing agenda.  The event is planned for early July in Bentonville, Arkansas.

During a fast-paced presentation Thursday morning organized by a group called Doing Business in Bentonville, Marsiglio shared wide-ranging insights regarding the company’s 10 year, $250 billion domestic sourcing commitment unveiled in January 2013.

Marketing and a strong assortment helped teen retailer Tilly’s report an increase in profits and same store sales in the fourth quarter.

Revenues increased 9.2% from last year to $152.82 million. Analysts expected revenues of $151.43 million. The company said same store sales, which include e-commerce sales, increased 2.9% from the corresponding period in 2013.

Irving, Texas -- The Michaels Cos. reported Thursday its net income rose 18% to $157 million in the fourth quarter, up from $133 million in the year-earlier period. But the retailer gave a soft outlook for the year, citing, among other things, unfavorable Canadian exchange rates and the impact of the West Coast port slowdown.
 
Sales for the fourth quarter increased 3.4% to $1.61 billion. Same-store sales increased by 1.4%

Lowe’s has come up with a way to put spring in the step of residents who live in the U.S. cities hardest hit by winter: a makeover.

Lowe's has announced that the company will be deploying Lowe’s Heroes employee volunteers to visit the "10 Bleakest Cities of 2015" to complete makeover projects that have been neglected or delayed because of extreme winter conditions. Volunteers will complete projects such as painting, landscaping, creating outdoor rooms and adding curb appeal throughout the spring season.

Boston -- Walmart narrowly leads the one-stop basket assessment versus Target, according to the latest Kantar Retail basket pricing study, which examines a basket of grocery, HBA, and general merchandise items. Study findings indicate Target’s overall basket is 3.5% more expensive than Walmart’s and Walmart leads in each of the sub-baskets, with the strongest lead in general merchandise.
Notable findings from the study include:

The CVS Health Foundation is backing up its promise to make a $5 million  commitment to the Campaign for Tobacco-Free Kids by announcing the first four winners of grants.

Seattle -- Starbucks Corp. stirred up controversy even as it excited shareholders at the company’s annual meeting on Wednesday.