Marketing Tactics

The North Face’s latest unique marketing campaign is inviting customers to the mountains for a workout without ever leaving the store.

The outdoors and fitness apparel company's latest promotion will bring Mountain Athletics workouts to five cities across the country, and customers are invited to sign up and engage in-store and online via a variety of digital marketing offerings.

Beginning March 31, the North Face will host twice-weekly free strength and conditioning workouts in Washington, D.C., New York, San Francisco, Chicago and Boston.

Trendy teen retailer American Apparel reported a deep decline in fourth quarter revenue, as the company grapples with a social media scandal and losses stemming from an investigation of its former CEO.

New York -- There is no let up of bad news for American Apparel. The company’s founder and ousted CEO, Dov Charney, plans to file a lawsuit claiming $40 million in damages related to breaches of his employment contract.

The disclosure came on the heels of news that the Securities and Exchange Commission has opened an investigation into the circumstances surrounding Charney’s departure.

Home Depot had it first, but now MakerBot is coming to an even wider mass-market arena as the 3D printer rolls out at more than 300 Sam's Club locations in the United States.

Princeton, N.J. -- This year 2015 is shaping up to be another great year for rebates and incentives in North America, particularly when it comes to controls, according to a report BriteSwitch, which helps large national take advantage of rebate programs. Currently, 72% of the country is covered by an active commercial lighting rebate program.

Kleinfeld Hudson’s Bay, a luxurious 14,000-sq.-ft. bridal shop on the top floor of the Hudson’s Bay flagship and headquarters building in Toronto, took the top prize — Store of the Year — in the Association for Retail Environments 2015 Design Award.

The mall is certainly not dead in Puerto Rico, where Taubman Centers Inc. held the grand opening for the Mall of San Juan on Thursday.

The island's first upscale shopping center features a singular collection of retailers, more than 60% of which are unique-to-market and the Caribbean's only Nordstrom and Saks Fifth Avenue. The 650,000-square-foot shopping center was developed through a partnership between Taubman and New Century Development, Inc.

On the eve of its next fundraising campaign, Publix is celebrating 20 years of raising more than $51 million for the March of Dimes.

To support more breakthroughs for babies, the grocery giant will ask its customers to join them in their annual fundraising drive from April 6-26. The register campaign coincides with March for Babies, the March of Dimes signature event, which occurs on April 25 in most areas. Associates will sell the cutouts at the checkout and ask customers to sign their name or the name of a baby they love.