On the eve of its next fundraising campaign, Publix is celebrating 20 years of raising more than $51 million for the March of Dimes.
To support more breakthroughs for babies, the grocery giant will ask its customers to join them in their annual fundraising drive from April 6-26. The register campaign coincides with March for Babies, the March of Dimes signature event, which occurs on April 25 in most areas. Associates will sell the cutouts at the checkout and ask customers to sign their name or the name of a baby they love.
“Our customers and associates trust us to support organizations and programs that make a difference in the communities in which we live and work,” said Maria Brous, Publix director of media and community relations.
“We are very proud of our 20-year history with the March of Dimes, and supporting healthier moms and stronger babies is an extension of who we are.” Publix is the #2 March for Babies Team in the country. As one of the 10 largest-volume supermarket chains in the United States with over 174,500 employees in 1,096 locations in Florida, Georgia, South Carolina, Alabama, Tennessee, and North Carolina.
"Publix is one of our most valued partners, and their commitment to the community is matched by their associates’ enthusiasm for this campaign. We are grateful to have the support of Publix, and their associates and customers,” said Julie Laird, Regional Vice President, March of Dimes. “The dollars they raise are vital to continuing the lifesaving research, advocacy, and education.”
Founded in 1930, Publix Super Markets is the largest and fastest-growing employee-owned supermarket chain in the United States. Publix and our associates excel in community involvement, volunteerism and a commitment to our market areas and beyond. Publix's commitment to diversity has contributed to our success in being a great place to work and shop. The March of Dimes is the leading nonprofit organization for pregnancy and baby health.