Marketing Tactics

Kohl’s is betting big on the notion that a new focus on health and wellness will increase sales.

The retailer is greatly expanding its assortment of active lifestyle and wellness offerings through brand launches, partnerships and unique social integrations that further the company’s commitment to active and well lifestyles promoted under the Make Your Move initiative launched earlier this year.

Airline passengers mourning the loss of in-flight catalog SkyMall may soon find a familiar sight in their seat pockets.

Scott Jordan, CEO and founder of multi-pocket travel clothing company SCOTTeVEST, intends to fill the vacuum created by SkyMall's loss with a new in-flight shopping experience: SKY2BUY. It will be in planes in test markets around the United States in June or July of this year.

"This summer, fly with SKY2BUY, your new mall in the sky," Jordan said.

Eden Prairie, Minn. – Supervalu Inc. wants customers to be able to stack some coin. The grocery retailer has added Cummins Allison’s Money Machine 2 self-service coin counters across multiple store locations in Maryland, Missouri, Illinois and Virginia.

Supervalu selected the new Money Machine 2 coin counters because of their flexibility. Additionally, Cummins Allison provided Supervalu with opportunities to increase their coin redemption revenue without increasing user fees.

Oak Brook, Ill. - Ace is the place with the helpful in-store pickup of online orders. Ace Hardware is nationally launching its free store pickup program beginning Wednesday, April 1 at participating Ace stores.

Free store pickup will allow customers to check their neighborhood Ace store's available inventory on Acehardware.com and either go in-store to make their purchase or place their order online and pick it up in-store the same day.

PetSmart Inc. is looking to drive growth with six new executive appointments focused in the areas of customer experience, merchandise planning, strategy, initiatives, sourcing and real estate.

The additions to the senior leadership team reflect the first major hires by PetSmart’s newly installed president and CEO, Michael Massey.

New York - Consumers are reaching a saturation point when it comes to their level of engagement in loyalty and rewards programs. According to a new survey commissioned by Bond Brand Loyalty, while the number of programs in which members are enrolled continues to grow, from about 10 programs per member on average in 2014 to more than 13 per member in 2015, the number of programs in which members are active is not experiencing a corresponding increase.

The North Face’s latest unique marketing campaign is inviting customers to the mountains for a workout without ever leaving the store.

The outdoors and fitness apparel company's latest promotion will bring Mountain Athletics workouts to five cities across the country, and customers are invited to sign up and engage in-store and online via a variety of digital marketing offerings.

Beginning March 31, the North Face will host twice-weekly free strength and conditioning workouts in Washington, D.C., New York, San Francisco, Chicago and Boston.

Sears has teamed up with organizers of a next-generation athletic event that involves slogging through mud to promote its best-selling Kenmore brand in stores, online and via social media.

The Kenmore brand announced that for the second consecutive year, it will be the official household appliance sponsor of the Dity Girl Mud Run, the original women-only national 5K obstacle and race event.