Marketing Tactics

Jackson, Miss. – Newk’s Eatery is planning franchise growth in new markets stretching across the South. Expansion will occur in markets including Savannah, Georgia and Orlando, Florida, to Lubbock and Midland-Odessa, Texas, with Washington, D.C, Richmond and Norfolk/Virginia Beach, Virginia, Indianapolis, St. Louis and Oklahoma City in between.

New York -- Tiger, the Danish discount chain known for its low prices and design emphasis, is entering the United States, opening a 5,000-sq.-ft. flagship in May, in New York City.

Tiger stores offer a quirky, ever-changing selection of exclusive products across a wide variety of categories, including home, toys, hobby, party, snacks, electronics, gadgets, fashion accessories and seasonal. The majority of its products, roughly half of which are designed in house, sell for $10 or less.

Japan’s largest eyewear brand is opening its first U.S. flagship store in California with a unique, gallery-like setting designed by San Francisco architecture firm Kwan Henmi.

Shoppers at JINS will be able to choose trendy, customized eyeglass styles for each face and personality with affordable prices ranging from $60 to $120, including high-quality aspheric lenses.

Staples is getting into the “Shark Tank” to attract more small business owners to its stores by teaming up with ABC’s popular TV show.

The retailer will sponsor debut products from inventors on ABC’s “Shark Tank” television show and on Staples.com and in select Staples stores. The successful entrepreneurs behind the products will be featured during three episodes of ABC’s “Shark Tank” starting April 10.

Boston - Americans are more likely to subscribe to Amazon Prime for free two- day shipping than for Prime Instant Video, and in the U.S. when they do subscribe, are more likely to use Netflix than Prime Instant Video. According to a new study from global intelligence firm Strategy Analytics, nearly two-thirds (63%) of Amazon Prime subscribers used Netflix in the previous month compared to 59% who used Prime Instant Video.

New York -- Enrollment levels in consumer loyalty programs have reached an all-time according to the 2015 Bond Brand Loyalty Report. The fifth annual study shows consumers overwhelmingly agree that loyalty programs are worth the effort.

Winston-Salem, N.C. - Lowes Foods, a locally-owned and operated grocery chain, has selected Unata’s customer engagement platform for a pilot which will offer a one-to-one e-commerce experience for its shoppers. Lowes’ new Click & Collect customer experience will include a one-to-one personalized homepage and personalized product recommendations across the shopping experience.

Jeffersonville, Ind. – Retailers worried that it will take a while for consumers to become comfortable engaging in omnichannel commerce via wearable technology can rest easy.

According to new research from Accent Marketing, half of more than 1,000 consumers surveyed said they would buy wearable tech so brands can send alerts and have more insight into their lifestyle.

And three in four Millennial respondents said they believe wearable technology is a new way for brands to engage consumers. Other key findings include: