Staples gets in to the 'Shark Tank' for small business
Staples is getting into the “Shark Tank” to attract more small business owners to its stores by teaming up with ABC’s popular TV show.
The retailer will sponsor debut products from inventors on ABC’s “Shark Tank” television show and on Staples.com and in select Staples stores. The successful entrepreneurs behind the products will be featured during three episodes of ABC’s “Shark Tank” starting April 10.
“At Staples, we’re dedicated to helping our small business customers by providing everything they need to make innovation happen in their business, whether it’s the latest new products, essential services or advice and insight,” said Alison Corcoran, senior vice president, North American stores and online marketing, Staples. “Together with ABC’s “Shark Tank” and Lori Greiner, we’re excited to highlight these successful entrepreneurs on “Shark Tank” and provide insights from Lori based on her experience and success.”
Staples also sponsored a panel discussion on innovation in New York City with inventor Lori Greiner. To inspire and help entrepreneurs, Staples and Greiner offered expert advice and knowledge.
“I’m thrilled to team up with Staples and share my insight and advice to help small businesses across the country,” said Lori Greiner. A believer that if you are successful you should give back, Greiner is pleased to have the chance to help Staples’ small business customers with business insight, and offered specific tips:
A good business idea or product is something that people need and want, solves a problem, can be made at an affordable price, and is unique or different to what else is on the market.
When starting out don’t overspend on things that aren’t important, like a fancy office, hiring a bunch of employees etc. In the beginning you need to stay lean and mean, do what you can yourself, hire prudently or outsource small jobs and use local services like Staples.
When trying to get financial backing: make sure you have a good business plan, not just numbers. Show your whole plan on how they’ll get their money back. Don’t give away too much equity.
Packaging is SO important, if it’s not right, it can kill your product right out of the gate.
Staples has a selection of “Shark Tank” products featured at staples.com/sharktankproducts.