New York -- Tiger, the Danish discount chain known for its low prices and design emphasis, is entering the United States, opening a 5,000-sq.-ft. flagship in May, in New York City.
Tiger stores offer a quirky, ever-changing selection of exclusive products across a wide variety of categories, including home, toys, hobby, party, snacks, electronics, gadgets, fashion accessories and seasonal. The majority of its products, roughly half of which are designed in house, sell for $10 or less.
Based in Copenhagen, the retailer opened its first store in 1995, and currently has some 435 locations in 25 countries. (The company operates under the name Flying Tiger Corp. in Asia and the United States due to trademark issues.)
Tiger is reportedly looking at additional sites in the New York market. It has selected DSV as its worldwide logistics partner. The supplier has a new logistics facility, in Edison, New Jersey, ready to support the retailer’s expansion.