Lowes Foods pilots personalization with Unata

Winston-Salem, N.C. - Lowes Foods, a locally-owned and operated grocery chain, has selected Unata’s customer engagement platform for a pilot which will offer a one-to-one e-commerce experience for its shoppers. Lowes’ new Click & Collect customer experience will include a one-to-one personalized homepage and personalized product recommendations across the shopping experience.



Unata’s platform will power the order management, content targeting and customer service tools for Lowes staff. Lowes Foods will pilot Unata’s platform beginning in April 2015.



The pilot comes on the heels of Lowes’ continued re-branding investment and in-store enhancements. The new e-commerce experience complements these efforts, delivering the same rich customer experience in an online format. Unata was selected for its ability to meet Lowes’ goal of a modern, intuitive and omnichannel customer experience that is centered around one-to-one personalization, which is powered by Unata’s proprietary recommendation technology.



Feature highlights of the implementation include one-to-one personalized homepages and product recommendations, shopping by product attributes such as gluten-free, order management for staff, and targeting and management of promoted content for customers.



“As a grocer who emphasizes a high-level of customer experience in-store, it only makes sense to offer that same level online,” said Michael Moore, chief marketing officer of Lowes Foods. “We look forward to providing our customers with a highly personalized experience, demonstrating our commitment to our customers and making it easier for them to discover new products they will love.”