Marketing Tactics

Atlanta - Purchases in brick-and-mortar stores still accounted for more than 94% of all retail sales in the U.S. last year, totaling $4.4 trillion. But according to the new “Reality of Retail” report from retail marketing firm InReality, consumers are shifting their in-store shopping habits.

Petco is leveraging the combined power of video and celebrities with its latest promotion, "Think Adoption First."

New for spring at the world's largest home improvement retailer: an integrated shopping experience.

New York - Millennials are not loyal to fashion brands. In fact, a new study from LIM College shows that 45% of those surveyed say nothing can be done to retain them.

The study, “Shopping Trends among 18-25-Year-Olds,” surveyed 275 LIM College students from March 2-9, 2015. Respondents were asked to evaluate the applicability of statements regarding why they may have abandoned what had been their brand of choice in 2013. The top responses were:

1. Availability of desirable new alternatives (64%).

In announcing its Costco-like membership model, Jet.com (yet to launch as of this writing) has positioned itself as the latest type of online retail marketplace. Considering that online marketplaces really go back to the days of CompuServe, Prodigy and Earthlink (extra points if you know what “dial up” means), I’ve been struck by how much marketplaces have been in the news lately. Think about Alibaba’s jaw-dropping $9.3 billion sales on Singles Day (Nov.

Fort Worth, Texas – Pier 1 Imports Inc. on Thursday reported a declining profit for its fourth quarter and also announced that it plans to close 100 stores as part of a three-year real estate optimization plan.

Pier 1 reported net income of $33.1 million in the fourth quarter of fiscal 2015, down 22% from $42.6 million the same quarter a year earlier.  Expenses related to the retirement of the company’s former CFO, as well as increased selling, general and administrative (SG&A) expenses, contributed to the decrease in profit.

Staples is getting into the “Shark Tank” to attract more small business owners to its stores by teaming up with ABC’s popular TV show.

The retailer will sponsor debut products from inventors on ABC’s “Shark Tank” television show and on Staples.com and in select Staples stores. The successful entrepreneurs behind the products will be featured during three episodes of ABC’s “Shark Tank” starting April 10.