Marketing Tactics

Lane Bryant is launching an omnichannel spring marketing campaign that hopes to drive women to embrace what makes them unique.

The plus-size retailer is encouraging customers to celebrate the fact that they’re different to the prototypical "Victoria's Secret Angel” and that all sizes can (and deserve to) be sexy. 

New York – Lane Bryant is launching its #ImNoAngel omnichannel spring campaign Monday, April 6. The #ImNoAngel campaign, conceptualized by creative agency- Laird+Partners, kicks off with a series of TV advertisements and photographs taken by photographer Cass Bird.

The comprehensive national advertising campaign will feature Bird's images and video across Lane Bryant's stores and social media channels, as well as on billboards, public transportation (including on buses and subways), television and in print.

New York -- Cabela’s is looking to grow its Canadian operations with a new store in British Columbia.

Cabela’s could begin construction in Abbotsford, B.C., this year, and could open in fall 2016. The proposed store site is located at 1880 McCallum Road in the newly planned McCallum Junction development off Exit 90 of Trans-Canada Highway 1. McCallum Junction Properties Inc. is the developer.

Sellers of opening price point apparel may find themselves at odds with outdoor lifestyle brand Patagonia, which has embarked on a coast-to-coast tour to encourage people to repair their clothes rather than buy new.

Kohl’s has donated more than $2.1 million over three years to Susan G. Komen Southeast Wisconsin as part of its efforts to support families in the retailer’s hometown.

New York -- Joe Magnacca has stepped down as CEO of RadioShack. Magnacca made the announcement on Wednesday in an internal memo to employees, according to the Dallas Business Journal. It came a day after Standard General was given the green light by a bankruptcy court judge to acquire RadioShack’s assets.

Barnes & Noble is trying to attract more educators to its stores by hosting a week of appreciation days in April.

During its Spring Educator Appreciation Days from April 11-19, Barnes & Noble will offer pre-K-12 public, private and homeschool educators and administrators special discounts, events, sweepstakes and giveaways.

Special discount offerings include:

Staples is trying to increase its appeal to women by embarking on a new initiative with the city of Boston.