Marketing Tactics

Hackensack, N.J. – Frequency of customer visits and customer delight are crucial indicators of customer loyalty. According to a new survey of 1,000 adult U.S. consumers from branding firm Strativity Group Inc., almost 40% of customers interact with their favorite company at least weekly.

New Albany, Ohio – Michael Jeffries, former CEO of Abercrombie & Fitch Co., reportedly did not walk away empty-handed when he retired from the company in December 2014. According to the Columbus Business Journal, Jeffries obtained at least $27 million in cash and other benefits.

As retailers feel the pressure to raise wages for employees, GameStop is focusing on education by giving staffers an incentive to enter the classroom.

GameStop is launching a new scholarship for its employees that would allow them or their children to go to college. The program is called “Power to the Scholars,” a reference to the “Power to the Players” slogan the company has popularized over the years.

In theory, the launch of a limited-time, 250-piece Lilly Pulitzer designer collection on Sunday, April 19 should have been a major coup for Target. Instead, it was a major disaster in marketing, CRM, and operations. By now, the story of how consumer demand for Lilly Pulitzer overwhelmed Target’s website and stores has been told many times. Let’s look at three lessons retailers (including Target) can learn from this experience.

Know Your Customer

Meijer has partnered with Scotts-MiracleGro to create an unprecedented lawn and garden section in its stores, just in time for the spring gardening season. 

Meijer is the first supercenter to partner with the national lawn care and garden brand to create a Garden Marketplace inside 27 Meijer stores across the Midwest as peak gardening season begins.

Toronto – Sears Canada Inc. is reportedly reducing some departments while expanding others in a move to capitalize on the retreat of Target from the Canadian retail landscape. According to the Toronto Globe & Mail, Sears Canada plans to stop selling electronics altogether while also reducing its tool and hardware assortment by more than 50%.

Victoria's Secret has recruited a couple of Angels to help the retailer launch a new holiday for women: International Bombshells Day.

To be held on the first Saturday of May, the brand will be encouraging women to embrace their inner bombshell and spoil themselves all day with their girlfriends. Plus, they will receive exclusive and limited-time offers at Victoria's Secret Stores and on VictoriasSecret.com.

The new focus on health and wellness merchandise at Kohl’s gets a big boost this week with the addition of an exclusive Gaiam women’s apparel collection.

The retailer has been greatly expanding its assortment of active lifestyle and wellness offerings through brand launches, partnerships and unique social integrations that further the company’s commitment to active and well lifestyles promoted under the Make Your Move initiative launched earlier this year.