Marketing Tactics

As Texas deals with the aftermath of tragic flooding, Walmart is trying to make a difference in the state where it has its largest presence.

The Walmart Foundation has announced donations totaling $500,000 to organizations helping with relief efforts for those affected by the floods in Texas and Oklahoma.

Outdoor specialty retailer Gander Mountain remains on a path for national expansion with its recently opened store in El Paso giving the operator of 160 units its westernmost presence.

Most of St. Paul, Minn.-based Gander Mountain’s stores are concentrated in the upper Midwest and Mid-Atlantic state, but recent years have seen a steady incursion into new markets in the south and West. Prior to the opening of the 61,000-sq.-ft. El Paso location on May 26, Gander Mountain’s westernmost market was Denver where it operates two stores.

By Jeff Trachsel

Showrooming has plagued brick-and-mortar retailers for years, with e-commerce quickly chipping away at in-store sales. Recently however, experts report the rising trend is actually the reverse - shoppers are now exploring options online before buying in-store. According to a 2014 report from BI Intelligence, reverse showrooming, or webrooming, is actually more common among U.S. consumers, with 69% of consumers researching online before transacting in-store.

True Religion Apparel's first-ever global flagship is also the brand’s largest and most digitally-savvy space to date, starting with storefront windows that display a continuous stream of video content—and also showcase style statements from shoppers themselves. The 3,000-sq.-ft. store is located in downtown Manhattan.

The interior pays homage to the vibrancy and edginess of New York City, starting with a dynamic entrance mural designed and painted by local street artist RAE.

Pacific Sunwear of California Inc. reported a loss of $3.5 million in the first quarter in the same week the retailer found itself in the middle of a national controversy over one of its best-selling T-shirts.

Toys“R”Us is launching an innovative social media campaign to raise money for one of the retailer’s most popular causes.

The retailer is hosting its fifth consecutive fundraising campaign to benefit Alex’s Lemonade Stand Foundation (ALSF), a nonprofit organization dedicated to finding a cure for childhood cancer.

Minneapolis – Target Corp. is working with content discovery app Shazam to make print and TV ads shoppable through customer phones. The retailer is participating in the initial launch of Shazam’s new visual recognition functionality, which extends its mobile engagement platform allowing everything from packaged goods to print media and more are transformed from static images into dynamic pieces of content.

The Walmart shareholders meeting is next week and while the event is great for the retailer’s associates, suppliers looking for deeper insight into new priorities and key initiatives will be better served by attending a more content rich event the following week.

That’s when the Center for Retailing Excellence in the Sam M. Walton College of Business at the University of Arkansas plans to hold its annual Emerging Trends in Retail conference. The event, scheduled for Thursday, June 11, is especially noteworthy for several reasons this year.