True Religion, New York City

True Religion Apparel's first-ever global flagship is also the brand’s largest and most digitally savvy space to date, starting with storefront windows that display a continuous stream of video content — and also showcase style statements from shoppers themselves. The 3,000-sq.-ft. store is located in downtown Manhattan.



The interior pays homage to the vibrancy and edginess of New York City, starting with a dynamic entrance mural designed and painted by local street artist RAE.

Digital kiosks and iPads provide product-on-demand, offering the entire True Religion collection through an endless digital aisle.



The mural will serve as the launch of a series of monthly events True Religion will host exclusively at their Soho store, where artists of all mediums will take the stage and showcase their work. These curated events are a true expression of the brand's commitment to celebrate the fearless artists who are making a bold impression on the world.



The store offers the full scope of the brand's line, including core pieces and specialty collections.