Marketing Tactics

The struggling Justice brand and the West Coast port dispute held back Ascena Retail Group Inc. in the third quarter as the company awaits its acquisition of Ann Inc. to close later in 2015.

Saks Fifth Avenue will be soaring to new heights with an unprecedented promotional event at its flagship store in New York City this month.

Sixteen dancers from the Sarasota Cuban Ballet School in Florida will be performing live in the windows of the store on Fifth Avenue on June 6 and June 7.

Dodgeville, Wis. -- Lands' End has launched a new microsite on its website that will allow customers to shop stylized product from key assortments of men, women, and kids. Zanna Roberts Rassi, senior fashion editor for Marie Claire and longtime fashion stylist, has been named as the first guest editor to curate five summer collections of her Lands' End favorites.

Hingham, Mass. -- WS Development and Derby Street Shoppes continue to add new and exciting retailers to the vibrant mix of existing shops, boutiques and restaurants by announcing the opening of DavidsTea and Sephora. DavidsTea, expects to open its only location on the South Shore in mid-summer, while perfume and cosmetics retailer, Sephora, hopes to open later this year.

Dollar General has hit another milestone, this time in the small town of Juliette, Georgia.

Mountain View, Calif. -- Consumers who use digital coupons both shop more and spend more than the average shopper. According to the  "Digital Coupon Redeemer: Shopper Trends" report, heavy digital coupon users shop 47%  more often than the average shopper, spending $6,081 annually on groceries and household goods alone – a 114% more than the national average.

As more retailers increase their sponsorship of gay pride events, Macy's is investing in LGBTQ Pride Month with an exclusive offering of in-store events, parades, commemorative advertising and promotions.

As Texas deals with the aftermath of tragic flooding, Walmart is trying to make a difference in the state where it has its largest presence.

The Walmart Foundation has announced donations totaling $500,000 to organizations helping with relief efforts for those affected by the floods in Texas and Oklahoma.