Marketing Tactics

Bollingbrook, Ill. -- Ulta Beauty came out of the gate running in the first quarter, reporting better-than-expected income and revenue amid strong same-store sales and online growth. The retailer plans to expand square footage by approximately 13% in 2015, with the opening of 100 net new stores.

Ulta Beauty said its net income increased to $66.9 million in the quarter, ended May 2, compared to $50.0 million in the year ago period.

New marketing efforts at Express appear to be resonating with customers, as the retailer posted a strong first quarter performance.

San Francisco -- Westfield Corp. and Forest City Enterprises on Thursday unveiled Bespoke, a coworking, event and tech-demo space designed to foster a retail-tech community and support retail innovation at Westfield San Francisco Centre. Bespoke is designed as a space where entrepreneurs, brands and retailers can come together to research, create, collaborate, refine, showcase and debut work within the confines of the shopping center, which features more than 200 retailers and restaurants.

ULTA Beauty is that rare breed of retailer capable of exceeding ever loftier growth expectations and it did so again with the release of first quarter results on May 28.

ULTA reported that net sales increased 21.6% to $868.1 million from $713.8 million in the first quarter of fiscal 2014. Same store sales increased 11.4% compared to an increase of 8.7% in the first quarter of fiscal 2014. The 11.4% same store sales increase was driven by 7.2% growth in transactions and 4.2% growth in average ticket. 

Baseball fans and pet owners will have an opportunity to take their best friend with them to the ballpark later this summer when Petco holds its 11 annual “Dog Days of Summer” event and pregame “tail” gate party.

Petco hosts the event at Petco Park on Wednesday, July 1 for the 12:40 p.m. home game between the San Diego Padres and the Seattle Mariners. After hosting the event for 11 years, Petco has the logistics and unique operational considerations associated with bringing 500 dogs into a Major League Baseball stadium down pat.

The Kroger Co. is teaming up with the USO on a new customer engagement campaign to raise money for military veterans and their families.

Customers and associates of Kroger Co. stores (including Ralph's, Food 4 Less and other divisions) will be able to show their support through July 21 by donating their spare change in specially-marked coin boxes at the check stands in all Ralphs supermarkets. One-hundred percent of all donations will go to the USO. But new this year is a digital marketing element in which veterans tell their stories on honoringourheroes.com.

Atlanta - The Home Depot Inc. will host its third annual Hurricane Preparedness Workshops on May 30. The one-day event, held in nearly 700 stores from the Gulf Coast to New England, will help prepare residents in storm-prone regions ahead of hurricane season, which begins June 1.

The free workshops will be held 10-11:30 a.m. local time and cover storm readiness topics including understanding hurricane alerts and categories, creating a storm survival kit, choosing a generator, weathering a hurricane safely and repairing a home after a storm has passed.

With the athleisure trend still generating big sales, Sports Authority has teamed up with Hanesbrands' Champion Athleticwear to launch Champion GEAR.

The new collection, available exclusively at Sports Authority locations nationwide and sportsauthority.com, is a premium line of performance and lifestyle apparel features seamless construction and quick-drying Champion Vapor Technology for comfortable, distraction-free workouts.