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Toys“R”Us gets social to cure cancer


Toys“R”Us is launching an innovative social media campaign to raise money for one of the retailer’s most popular causes.

The retailer is hosting its fifth consecutive fundraising campaign to benefit Alex’s Lemonade Stand Foundation (ALSF), a nonprofit organization dedicated to finding a cure for childhood cancer.

“We are extremely thankful to Toys“R”Us for their commitment to ALSF and providing us the ability to fund pediatric cancer research projects over the last five years, which has made an enormous impact on the lives of children and families fighting cancer in the U.S.,” said Liz Scott, Alex’s mom and co-executive director for Alex’s Lemonade Stand Foundation. “As we kick off another year of partnership together, we look forward to continuing Alex’s mission and giving people across the country an opportunity to help ‘Stir for a Cure.’”

From May 30 through July 31, monetary donations will be collected at all Toys“R”Us and Babies“R”Us stores nationwide and online at Throughout the eight-week program, Toys“R”Us will once again invite social media users to show support for the cause and for Alexandra “Alex” Scott, the inspiration behind ALSF whose motto was “when life gives you lemons, make lemonade,” by joining the conversation online using #Stir4ACure.

“Since first partnering with ALSF in 2011, all of us at Toys“R”Us have been continually inspired by the mission that Alex set in motion, and how her story has motivated our customers, employees and local communities, to help raise more than $8.5 million for the organization,” said Kathleen Waugh, Chairman, Toys“R”Us Children’s Fund. “We are committed to the fight against pediatric cancer and determined to not only raise more funds that will be vital to ALSF in advancing its efforts, but also to inspire others to join the cause.”

To kick off the 2015 campaign, the Toys“R”Us Children’s Fund, a public charity affiliated with Toys“R”Us, Inc., has provided a $100,000 grant to ALSF. Since the partnership began in 2011, Toys“R”Us and the Toys“R”Us Children’s Fund, along with donations from customers, together have provided more than $8.5 million to the organization. Toys“R”Us Engages Kids and Families to #Stir4ACure.

To commemorate this year’s partnership, Toys“R”Us will once again encourage its customers and local communities to show support for ALSF through the company’s #Stir4ACure initiative. Facebook, Twitter and Instagram users can share who or what they stir for – whether it’s a cure, a family member or all children fighting cancer – using #Stir4ACure.

Throughout the campaign, the Toys“R”Us Facebook, Twitter and Instagram pages will highlight ALSF heroes, their own inspirational stories and personal connections to the cause. The company’s official social media channels will also provide ongoing fundraising updates and opportunities to get involved.

Toys“R”Us is also inviting customers to participate in an upcoming Twitter Party to learn more about ALSF. Those who follow @ToysRUs on Twitter can join the conversation on Tuesday, July 14 at 2pm EST, during a chat led by @AlexsLemonade, using the hashtag #Stir4ACure. Participants can ask questions, receive advice on hosting their own lemonade stand and more.

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