Marketing Tactics

Atlanta - The Home Depot Inc. will host its third annual Hurricane Preparedness Workshops on May 30. The one-day event, held in nearly 700 stores from the Gulf Coast to New England, will help prepare residents in storm-prone regions ahead of hurricane season, which begins June 1.

The free workshops will be held 10-11:30 a.m. local time and cover storm readiness topics including understanding hurricane alerts and categories, creating a storm survival kit, choosing a generator, weathering a hurricane safely and repairing a home after a storm has passed.

With the athleisure trend still generating big sales, Sports Authority has teamed up with Hanesbrands' Champion Athleticwear to launch Champion GEAR.

The new collection, available exclusively at Sports Authority locations nationwide and sportsauthority.com, is a premium line of performance and lifestyle apparel features seamless construction and quick-drying Champion Vapor Technology for comfortable, distraction-free workouts.

After reporting disappointing financial results for the first quarter, the Fresh Market can use all the help it can get in communicating its value proposition to shoppers.

So it may not come as a surprise that the grocery chain has selected a new advertising agency to drive growth going forward. The Fresh Market announced that its new agency, Zimmerman, will conduct strategic planning, creative services, brand activation, media planning & buying (traditional and digital), internal campaign development and social media activation for the company.

Manchester, U.K. - Global online fashion retailer Boohoo has selected cross-channel marketing attribution software company Visual IQ, to provide marketing attribution management solutions across TV and digital channels in support of its 2015 growth initiatives. Boohoo leverages a number of traditional, digital and mobile channels to connect with consumers.

Reports of the death of brick-and-mortar stores have been greatly exaggerated. How else to explain the throngs of shoppers still crowding physical stores in the major shopping districts of the U.S., especially over the weekend at H&M's grand opening in New York?

O'Fallon, Ill. -- Gander Mountain will open a store in O'Fallon, Illinois, on May 28.

The new 61,000-sq.-ft. Gander Mountain store features an exterior and interior layout that reflect its new store design, featuring innovative interior elements, displays and fixtures.

"We are excited to open our second Gander Mountain location in the St. Louis Metro and provide the countless outdoors enthusiasts with the gear they need," said Gander Mountain president and COO Mike Owens.  

San Jose, Calif. – EBay Inc. is planning to roll out a service called Promoted Listings that will let sellers pay a percentage of sales resulting from listings that receive special promotion on the site. Sellers can agree to pay a higher percentage of sales to receive better placement of ads, although popularity of promoted items and seller reputation will also be considered in placement.

Weddings are becoming increasingly pet-friendly, and a new collection from Martha Stewart and PetSmart aims to leverage that trend.

The pet products retailer has announced it will be teaming up with Martha Stewart Pets on a wedding collection for dogs.