Marketing Tactics

The Michaels Companies overcame weak same store sales growth to deliver strong profit growth in the first quarter.

The Texas-based retailer reported that for the first quarter ended May 2 its net income increased to $67 million or 32 cents per share from $47 million or 25 cents per share in the prior-year quarter. Net sales for the quarter grew 2.4% to $1.08 billion from $1.05 billion in the same quarter last year. Same store sales increased by 0.3%.

San Francisco – Summertime, and the living (and shopping) is easy. Williams-Sonoma Inc. is adhering to this summer ethic by partnering with Visa to launch a co-marketing campaign and four-part video series called “Time to Savor Summer.”  The video series, launched in support of the availability of the Visa Checkout online checkout service on the Williams-Sonoma e-commerce site, will be “shoppable” due to YouTube’s new shoppable video technology.

Five Below reported an increase in same store sales and profit for the first quarter in the same week the company opened a new distribution center to support its expansion plans. 

Dallas - Trademark Property Co., the operating partner for The Shops at Highland Village, has started construction on its multi-million dollar renovation of the 389,090-sq.-ft. shopping center. Enhancements include: upgraded building façades, common area and landscaping improvements, public art, new amenities for adults and children, and new signage throughout the property.

CVS/pharmacy is launching a Hispanic-focused rebranding of some of its stores in South Florida, an initiative that the retailer hopes to eventually roll out nationally.

The new and remodeled stores are called CVS/pharmacy y mas. Twelve CVS/pharmacy y mas stores are now open in South Florida, including 11 remodeled CVS stores and one brand new store. They all feature a fully bilingual staff, the addition of more than 1,500 Hispanic products, more competitive pricing on hundreds of products, and new services unique to a national retail pharmacy.

New York -- Xcel Brands Inc., a brand management and development company, has appointed a veteran marketing executive of Target to the Xcel board of directors.

Francis is currently the chief global brand officer for DreamWorks Animation SKG. Prior to joining DreamWorks he was the founder and CEO of Farview Associates, a brand development agency focused on the creation of new brands and the support of established global brands.

Neiman Marcus customers will soon be able to purchase their favorite finds via Buyable Pins on Pinterest.

The retailer announced that millions of pins on Pinterest later this month will become buyable, offering a simple and secure way for customers to buy their favorite finds. In just a few taps, on any iOS enabled device, a customer can buy the products he or she has Pinned or discovered. This service will be solely offered in the U.S. at this time.

St. Petersburg – HSN Inc. is partnering with the Card Services division of Alliance Data Systems Corp. (ADS) to provide private label credit card services for its Cornerstone business unit. Alliance Data will develop loyalty-driven card programs for five of Cornerstone's seven multichannel brands -- Ballard Designs, Frontgate, Garnet Hill, Grandin Road and Improvements – each incorporating a tailored approach for their unique customer base.