Marketing Tactics

Five Below reported an increase in same store sales and profit for the first quarter in the same week the company opened a new distribution center to support its expansion plans. 

CVS/pharmacy is launching a Hispanic-focused rebranding of some of its stores in South Florida, an initiative that the retailer hopes to eventually roll out nationally.

The new and remodeled stores are called CVS/pharmacy y mas. Twelve CVS/pharmacy y mas stores are now open in South Florida, including 11 remodeled CVS stores and one brand new store. They all feature a fully bilingual staff, the addition of more than 1,500 Hispanic products, more competitive pricing on hundreds of products, and new services unique to a national retail pharmacy.

Dallas - Trademark Property Co., the operating partner for The Shops at Highland Village, has started construction on its multi-million dollar renovation of the 389,090-sq.-ft. shopping center. Enhancements include: upgraded building façades, common area and landscaping improvements, public art, new amenities for adults and children, and new signage throughout the property.

Vera Bradley Inc. has hired an executive with the Fossil Group to be its new chief marketing officer.

Vera Bradley announced that Theresa Palermo has been named CMO and will join the company on June 22. 

Kohl’s is joining Walmart and other retailers in stepping up to help with flood relief efforts in Texas and Oklahoma.

Kohl’s has announced it will be donating $100,000 to the American Red Cross, which is delivering much-needed emergency supplies and services in the impacted areas. In addition to a financial contribution, Kohl’s encourages its associates to volunteer in support of cleanup efforts through its Associates in Action volunteer program.

New York - ATGStores.com, an independent, wholly owned subsidiary of Lowe’s, has increased conversions by 14% with customized product videos from Treepodia. This represents a 5.5 times ROI based on the increase in sales.

ATGStores.com carries a selection of lighting, furniture, hardware, plumbing and home décor. The retailer had created its own “how-to-videos” to help customers with their own projects but wanted to create product videos on a large scale.

The struggling Justice brand and the West Coast port dispute held back Ascena Retail Group Inc. in the third quarter as the company awaits its acquisition of Ann Inc. to close later in 2015.

Saks Fifth Avenue will be soaring to new heights with an unprecedented promotional event at its flagship store in New York City this month.

Sixteen dancers from the Sarasota Cuban Ballet School in Florida will be performing live in the windows of the store on Fifth Avenue on June 6 and June 7.