Marketing Tactics

Seattle – Although coffee prices are on the wane, Starbucks Corp. is facing rising wage and rent expenses. The retailer is passing at least some of those costs along to the consumer with higher prices on some beverages.

Newport Beach, Calif. -- X Team International announced that partner Strategic Retail Advisors has been selected as a broker for the 81,658 sq. ft. of development surrounding a premium outlet center made up of shops and pads fronting Avenida Vista Hermosa in San Clemente, California.

Kohl’s is launching an innovative program to attract shoppers to its back to school sales.

The retailer plans to feature children’s books from author Laura Numeroff now through September at Kohl’s stores nationwide and on Kohls.com. Each item is priced at just $5, with 100% of the net profit supporting children’s health and education initiatives nationwide. 

A unique traffic generating and sales diversification promotion that doesn’t involved dogs and cats will take place at Petco stores nationwide on July 18.

The operator of more than 1,400 locations plans to host a two hour Reptile Rally on Saturday July 18 where the objective is to expose customers to the world of reptiles, create interest in ownership and the wide range of products that are available.

Los Angeles - Although summer vacations have just begun for many schoolchildren, parents already have back-to-school shopping on their minds.

According to the new Consumer Pulse survey of parents with kids in grades K-12 and college from Rubicon Project, 56% of respondents said they plan to spend more money per child than they did last year to prepare the students for the upcoming school year.

Bengalaru, India – Bruce Springsteen fans will be delighted by the new store Nike Inc. is opening in Bengalaru, India. Aimed at customers who are “born to run,” the 7,355-sq.-ft., three-level store, Nike’s largest in India, places a special emphasis on the sport of running.

Framingham, Mass. – There are a lot of things parents look for when doing back-to-school shopping, but as Randy Newman once sang, it’s money that matters.

A new online survey of parents of children ages 8-18, commissioned by Staples and conducted by Harris Poll, finds that price is the top consideration for 86% of these parents when buying school supplies.   

Highlights of Staples 2015’ Back-to-School Parents Survey include:

Although summer vacations have just begun for many schoolchildren, parents already have back-to-school shopping on their minds.