Marketing Tactics

RadioShack plans to enhance its in-store experience and deliver an exciting new product mix now that it has $75 million in new funding.

General Wireless Operations Inc., doing business as RadioShack, has completed new financing consisting of a $50 million asset-based lending credit facility led by RBC Capital Markets and a $25 million first-in last-out term loan led by Great American Capital Partners.

Amazon.com’s latest gambit to encourage shoppers to buy a $99 Prime membership and goose second quarter sales involves the creation of quasi-holiday called “Prime Day.”

Dallas – A retailer’s social media activity has a greater impact on shoppers than the company’s website.

That’s one of the findings of the Digital Shopping Tool Impact Study 2015 from marketing technology provider Epsilon. The platform shoppers cite as most influential to their shopping decisions is Facebook, although Pinterest and Google+ are strong contenders.  

A harried mother in the baking aisle can’t find lemongrass spice. A teenager in the junior department can’t decide which T-shirt to buy. A family in sporting goods is disappointed that the tent for their camping trip appears to be out of stock.

Mount Shasta, Calif. – Following the lead of Pinocchio, online puppet and educational toy retailer ePuppets Inc. is joining the “real” world.

E-Puppets will open its first physical store on July 4, in its headquarters town of Mount Shasta, California.

Dublin, Calif. -- Ross Dress for Less will open two new stores in the Raleigh, North Carolina, area on July 18.  The stores are located in the Wake Forest Crossing in Wake Forest, 15 miles northeast of downtown Raleigh, and the Shops at Cameron in Sanford, 50 miles southwest of Raleigh.  

These openings are part of the retailer’s 2015 expansion program, totaling approximately 70 new locations during the year.  
 

Having passed the calendar’s mid-point, we thought it would be interesting to take a look at the top 10 most-viewed stories of the year (to date) on Chainstoreage.com.

Click here.

HSN is celebrating its 38th year as a direct-to-consumer content retailer by having a party in Margaritaville.

HSN's fast-growing Margaritaville brand will launch on HSN on July 3 with an assortment of exclusive and curated products that capture the escapism of island living. Viewers can enjoy "It's 5 O'clock Somewhere" Margaritaville programming highlighting the branded merchandise that introduces the island mindset to every home.