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Marketing Tactics

  • Saks Fifth Avenue has an A-list ambassador

    Saks Fifth Avenue is teaming up with Stand Up To Cancer to bring awareness to cancer research and attract shoppers will to support it.

    The retailer has enlisted the help of Julianne Moore to increase cancer awareness and build broad public support for the effort to combat all types of cancers.

  • Survey: Lowe’s tops in appliance retailing

    Westlake Village, Calif. - Lowe's ranks highest in customer satisfaction with appliance retailers.According to the J.D. Power 2015 Appliance Retailer Satisfaction Study, Lowe's achieves high satisfaction across the customer experience.

  • Sneak Peak: Check out CityTarget’s first East Coast store

    Photo via Boston Business Journal

    Minneapolis – Target Corp. is taking its urban-format to the East Coast.

    The retailer will open a CityTarget location in Boston’s Fenway neighborhood on July 22. Boston Business Journal offers a sneak peek at the three-level, 160,000-sq.-ft. store.

    Click here.

     

  • A new dimension in Sam's Club aisles

    Sam's Club is looking to expose more of its shoppers to 3D printing technology by expanding its partnership with MakerBot.

    The retailer announced it has expanded its availability of MakerBot Replicator Mini Compact 3D Printers to all 651 Sam’s Club locations nationwide. Select clubs will also feature a new in-club display that prominently showcases a physical MakerBot Replicator Mini Compact 3D Printer, so customers can learn about the technology first hand.

  • Sally Beauty goes high-fashion

    Denton, Texas -- Sally Beauty Holdings is partnering with Lifetime show Project Runway as part of a broader initiative by the chain to update its brand.
     

  • Whole Foods, PBS team up on back-to-school collection

    Whole Foods Market is partnering with PBS to offer an exclusive new line of back-to-school products.

  • Study: Retailers should follow ‘five-day rule’ with deliveries

    San Luis Obispo, Calif. – Retailers who want to keep their customers happy and ensure positive word-of-mouth need to follow the “five-day rule” when fulfilling deliveries.

    According to a new study of 13,000 consumers from cloud-based distributed order management solution provider Shopatron, 87% of orders delivered by a retailer or brand in five days or less resulted in the customer becoming a “promoter.”

  • Books-A-Million plans big Harper Lee promotions

    Books-A-Million is getting ready for the much-anticipated release of “Go Set a Watchman” from Harper Lee with an exclusive promotion.

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