Marketing Tactics

Seattle – July is often a slow-paced month for consumers, but Amazon.com is seeking to change that. In an effort to promote its Amazon Prime paid loyalty program, the retailer is encouraging customers to celebrate “Prime Day,” a one-day global shopping event on July 15 that is says will have more deals than Black Friday.

Ottawa, Canada – Home Depot is narrowing its price gap with Amazon.com, which typically offers the lowest overall prices on home improvement goods.

 According to a recent study from pricing analytics provider 360pi, “Building Up to Home Improvement Season,” Home Depot was the most aggressively priced home improvement “category killer,” with an average price of just more than 5% above Amazon, narrowing down to around 3% above Amazon by the end of the sampled period (May 1 – June 16, 2015).

Books-A-Million is re-defining the meaning of summer camp and fun for kids this summer with a new character-based series of store events.

Summer Fun Camps at Books-A-Million will take place from 2-4 pm each Saturday in July, and feature activities based around popular characters like the Minions, Percy Jackson and Harry Potter. The camps will take place at all Books-A-Million locations.

The Sports Authority attracted more than 2,000 attendees to its free annual football clinic in Denver and helped educate parents and kids on player safety.

The event at Sports Authority Field at Mile High included on-field football training and a vendor expo. The football clinic, which had more than 670 participants between the ages of 6 and 14, allowed players to navigate through drill stations dedicated to specific skills such as passing, catching, running, defense, agility training, Heads Up Tackling and more.

Fort Worth, Texas – RadioShack, which came to the brink of disappearing earlier this year, will see its brand continue to live on thanks to new financing.

General Wireless Operations Inc., doing business as RadioShack, has completed new financing totaling $75 million, consisting of a $50 million asset based lending credit facility led by RBC Capital Markets and a $25 million first-in last-out term loan led by Great American Capital Partners.

Marbles: The Brain Store has chosen one of the country's smartest cities for its next brick-and-mortar location.

The company plans to open a new store in the Washington, D.C., area at National Harbor, the waterfront shopping and entertainment district on the Potomac River.

The new location is the third Marbles store to open this summer. Marbles also launched in Times Square in New York City and Myrtle Beach, S.C., marking its first location in the southern region.

Just as the agora in Ancient Greece was the central meeting place where the community could come together to purchase goods from the market, connect with their friends and learn about the latest news, so too are today’s modern shopping centers a place that connects local residents. Today, by leveraging their structure and location, shopping centers can go one step further to affect positive change in their local communities and the nation at large by back to make local residents’ lives better.

RadioShack plans to enhance its in-store experience and deliver an exciting new product mix now that it has $75 million in new funding.

General Wireless Operations Inc., doing business as RadioShack, has completed new financing consisting of a $50 million asset-based lending credit facility led by RBC Capital Markets and a $25 million first-in last-out term loan led by Great American Capital Partners.