Marketing Tactics

Burlington, Ontario -- Ikea Canada announced the national rollout of electric vehicle charging stations at each of its 12 stores across Canada.  

The rollout, set to be completed by late August of this year, is the first national installation of EV charging stations in Canada by a retailer at all of its locations.

Saks Fifth Avenue is teaming up with Stand Up To Cancer to bring awareness to cancer research and attract shoppers will to support it.

The retailer has enlisted the help of Julianne Moore to increase cancer awareness and build broad public support for the effort to combat all types of cancers.

Advertisements and valuable content can bring your audience to your website, but what is driving them to your store? Even though customers are able to view and purchase items online, more than 90% of consumers are still more inclined to buy at a physical location.

Some techniques — like direct mail and business cards — are old-fashioned ways of driving your offline sales, but modern strategies are offering more advanced techniques for connecting with your consumers digitally. Keep up with your audience and build on-site relationships with these four tips.

Sam's Club is looking to expose more of its shoppers to 3D printing technology by expanding its partnership with MakerBot.

The retailer announced it has expanded its availability of MakerBot Replicator Mini Compact 3D Printers to all 651 Sam’s Club locations nationwide. Select clubs will also feature a new in-club display that prominently showcases a physical MakerBot Replicator Mini Compact 3D Printer, so customers can learn about the technology first hand.

Westlake Village, Calif. - Lowe's ranks highest in customer satisfaction with appliance retailers.According to the J.D. Power 2015 Appliance Retailer Satisfaction Study, Lowe's achieves high satisfaction across the customer experience.

Photo via Boston Business Journal

Minneapolis – Target Corp. is taking its urban-format to the East Coast.

The retailer will open a CityTarget location in Boston’s Fenway neighborhood on July 22. Boston Business Journal offers a sneak peek at the three-level, 160,000-sq.-ft. store.

Click here.

 

Denton, Texas -- Sally Beauty Holdings is partnering with Lifetime show Project Runway as part of a broader initiative by the chain to update its brand.
 

Whole Foods Market is partnering with PBS to offer an exclusive new line of back-to-school products.