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Marketing Tactics

  • At Home finds new home in Louisiana

    At Home is accelerating its pace in its race to operate 100 stores by opening its first store in the state of Louisiana.

    The retailer is opening a 90,000 square foot store in Kenner, La., on July 9.

    Following the store opening, the Kenner location will have a grand opening ribbon-cutting July 14 at 9 a.m. with the Jefferson Chamber of Commerce and onsite giveaways for customers and a radio remote on July 18.

  • Conn’s taps West Marine exec as CFO

    New York -- Every retailer needs a good CFO and that’s especially true at Conn’s where the company’s business model requires balancing the need to grow sales against the charge off risk associated with extending credit to subprime customers.

    Conn’s, the 90-store retailer of furniture, bedding, appliances and consumer electronics, named Thomas Moran CFO on July 9. He replaces Mark Haley, Conn’s chief accounting officer, who had filled the position on an interim basis since last December.

  • Orange Door campaign a hit at Home Depot

    The Home Depot has come one step closer to eliminating youth homelessness in Canada after sponsoring an inventive in-store campaign.

    By purchasing a paper door for $2, Home Depot customers in Canada raised $1,253,370 toward the goal of ending youth homelessness in that nation. Donations will go to support housing and life-skills development programs such as counselling, financial literacy, and employment preparation to give youth the practical tools they need to live to their full potential.

  • Careland Pharmacy, Brooklyn, New York

    Careland Pharmacy is a new drug store that mixes a contemporary look with playful references with an old-fashioned service philosophy.

     Located on the ground floor of a landmarked building, Carleland offers prescription and over-the-counter medications, along with toiletries, beauty supplies, toys, and stationery. With a tagline of “We take care seriously,” the pharmacy also offers free home delivery, vision testing, pharmaceutical compounding and flavoring services. There is a drop-off box for prescriptions on the exterior for on-the-go customers.

  • Same store sales push up at L Brands

    L Brands Inc. continues to surpass expectations as the parent company of Bath and Body Works and Victoria's Secret reported a bump in same store sales.

    The company said net sales increased 3% to $1.207 billion for the five weeks ended July 4, compared to net sales of $1.176 billion for the five weeks ended July 5, 2014.  Same store store sales for the five weeks ended July 4, 2015, increased 3%.

  • Ikea goes greener in Canada

    Burlington, Ontario -- Ikea Canada announced the national rollout of electric vehicle charging stations at each of its 12 stores across Canada.  

    The rollout, set to be completed by late August of this year, is the first national installation of EV charging stations in Canada by a retailer at all of its locations.

  • Specialty pharmacy bumps Fred's sales

    Fred's Inc. says the expansion of its specialty pharmacy business helped drive an increase in sales in June.

    Fred's total sales for the period ended July 4 increased 12% to $212.9 million from $190.8 million in June 2014. Excluding $7.4 million from last year's June sales for 56 subsequently closed locations, total sales increased 16% for the month. Same store sales for the month increased 1.6% compared with a decrease of 0.6% in the same period last year.

  • Dick’s Sporting Goods to offer two concepts under new banner

    Pittsburgh – Dick’s Sporting Goods is opening a combination store format.

    The retailer will open its first “All-American Sports Center” on July 23 at McGowin Park in Mobile, Alabama. The concept features a Dick's Sporting Goods and a Field & Stream store in one location under the same roof.  

    Customers benefit from an expanded assortment and the ability to move between the two stores once inside, creating a unique, exciting shopping experience, Dick’s said.

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