Marketing Tactics

In the e-commerce fight between China's Alibaba and JD.com, Taylor Swift has declared a winner.

The pop superstar announced that JD.com will be the official online source of Taylor Swift items in China, including a new fashion line the music superstar designed specifically for the Chinese market. 

New York - Harry & David has selected MWW Public Relations to serve as its official public relations agency. To help drive Harry & David's brand relevance among target consumers, MWWPR is charged with developing and implementing a strategic communication plan that focuses on media and influencer engagement and strengthening Harry & David as a household name.

Digital promotions platform RetailMeNot has found a new partner to provide retailers with enhanced marketing analytics. 

Dubuque, Iowa — A family-owned, fourth-generation fashion retailer located in Dubuque, Iowa, is using state-of-the-art LED lighting.

Graham's Style Store has updated its ambience and added a big dash of sparkle with the help of new lighting from Amerlux.

"Our clothes didn't change, our lighting did," explained Ben Graham of Graham's Style Store. "We redesigned Graham's to entice a whole new generation.”

Seattle — Ever wondered what a 15-story-tall Instagram post would look like? Well, thanks to Nordstrom, the wait is over.

Donald Trump contends he doesn’t forget and that could be a bad thing for Macy’s now that polls show the businessman turned politician leading a crowded field of Republican presidential hopefuls and using campaign stops to belittle the department store chain.

Schaumburg, Ill. — Woodfield Mall, a Simon-owned and operated center with nearly 300 retail, dining and entertainment options, is adding new stores and updating its interior.

 New retailers added in 2015 include Flight 23 at Footaction, Fly Zone at Kids Foot Locker, rue21 and the first-in-state location for SIX:02.

The center also announced the future addition of ivivva athletica, coming this summer, as well as Zara and Timberland, both scheduled to open this fall.

Mall of America is adding a big experiential retail destination.