Marketing Tactics

New York - Harry & David has selected MWW Public Relations to serve as its official public relations agency. To help drive Harry & David's brand relevance among target consumers, MWWPR is charged with developing and implementing a strategic communication plan that focuses on media and influencer engagement and strengthening Harry & David as a household name.

West Sacramento, Calif. – Raley’s Supermarkets is considering hitting the big city. According to The Sacramento Bee, Raley’s is evaluating the launch of a smaller “farmer’s market” store format aimed at hip urban dwellers.

The format would focus on healthy and locally produced items. If Raley’s goes ahead with the concept, it could take up to two years to roll them out. Raley’s is considering opening two of the urban stores in downtown Sacramento.

New York – Macy’s Inc. is attempting to make charitable donations fashionable. The retailer’s new Fashion Pass program provides customers 15%-20% off storewide, plus $10 off a $30 purchase, when they give $5 at the register from July 22 to Aug. 15.

Office Depot Inc. is focusing on attracting de-cluttering consumers as the retailer awaits regulatory approval of its merger with Staples.

Office Depot announced it is launching Perch by Urbio, a new line of organization products for the home or office, available now in both Office Depot and OfficeMax retail locations and online at officedepot.com.

Aliso Viejo, Calif. – Count Johnny Rockets among those looking forward to starting college later this year. Johnny Rockets is launching a further expansion into college and university campuses through its Express prototype.

Johnny Rockets Express, a quick-service prototype aimed at universities, airports, malls and other entertainment destinations, offers flexible floor plans with options ranging from a 150-sq.-ft., free-standing kiosk to a 1,100-sq.-ft. restaurant.

Chattanooga, Tenn. - Ross Dress for Less and Ulta Beauty are coming to Randolph Mall in Asheboro, North Carolina. The two new stores will be situated in the former J.C. Penney location.  

Construction is expected to begin in October with the grand opening for both stores scheduled for 2016. Randolph Mall is a 400,000-sq.-ft. mall featuring more than 40 specialty stores and is anchored by Belk, Dunham’s Sports, and Sears.

Now that the dust is clearing from the Amazon Prime Day sales “holiday,” we can take a look back at this unique retail event, which livened up the typical lull of mid-summer. Let’s review three initial lessons the retail industry can learn from what some observers called the “summer Black Friday.”

Every Day can be a Holiday