Marketing Tactics

Schaumburg, Ill. — Woodfield Mall, a Simon-owned and operated center with nearly 300 retail, dining and entertainment options, is adding new stores and updating its interior.

 New retailers added in 2015 include Flight 23 at Footaction, Fly Zone at Kids Foot Locker, rue21 and the first-in-state location for SIX:02.

The center also announced the future addition of ivivva athletica, coming this summer, as well as Zara and Timberland, both scheduled to open this fall.

Mall of America is adding a big experiential retail destination.

Chicago – It appears that Groupon will soon be delivering a whole new service to its customers.

The online discount provider has acquired OrderUp, an on-demand online and mobile food ordering and delivery service operating in nearly 40 markets across the United States.

Paired with Groupon’s approximately 25 million active North America customers, the deal creates an online and mobile food ordering marketplace of significant size and scale.

New York — Macy’s is feeling the heat — from an activist investor and Donald Trump.

Activist investor Starboard Value wants the department store giant to follow the example set by such other retailers and Sears Holdings and Hudsons Bay Company and capitalize on its real estate holdings by spinning them off into a new investment vehicle. 

Starboard claims the move would double Macy’s stock value, Fortune reported. For more click here.

New York -- So, how did Amazon make out with its 20th anniversary super-sale event on Wednesday?

Not surprisingly, the online giant wasn’t giving out many details, beyond saying that members shopped at record rates during its first ever “Prime Day.” A different story played out on social media, with consumers expressing frustration and disappointments about the quality of the offered deals.

San Jose, Calif. – While the social buzz regarding Amazon Prime Day on Wednesday, July 15, has been not so prime, early reports indicate the event was a success sales-wise. And industry experts said the event was important in other ways too.

Bloomington, Minn. -- Mall of America is adding a big experiential retail destination.

Crayola plans to open an interactive attraction that combines retail and entertainment in the nation’s largest shopping mall. The 60,000-sq.-ft. Crayola Experience is slated to open at the Bloomington, Minnesota, mega-mall in the summer of 2016. It will be the third location for the format, which recently opened in the Florida Mall, in Orlando, Florida. (The original Crayola Experience is in the company’s home town of Easton, Pennsylvania.)

Michaels is teaming up with two of the world's biggest names in fine art to sponsor an omnichannel promotion for artists.

Michaels' Art Challenge: A Fine Art Competition will accept images of original artworks in oil or acrylic paint on canvas or watercolor on watercolor paper beginning July 26 and continuing through Aug. 15 at Michaels.com/artchallenge or in Canada at Canada.Michaels.com/artchallenge.