Marketing Tactics

Portland, Ore. -- Adidas is taking its act on the road and letting shoppers get up close and personal with its high-tech footwear.

Adidas has launched “Boost Experience by Adidas,” an interactive mobile space celebrating Adidas products and its “Boost” cushioning system. To see a video of the space, which will tour the country’s top running events, click here

Saks Fifth Avenue is putting its best foot forward in a hot category.

The retailer plans to open its first-ever stand-alone 10022-SHOE store in Greenwich, Conn. Expected to open in fall 2016, the new 14,000 square-foot location at 20 East Elm Street will be dedicated to women’s footwear and will be just a short distance from the existing Saks Fifth Avenue location in downtown Greenwich.

Minneapolis -- Best Buy is moving further ahead in its quest to make shopping across platforms as easy as possible for consumers.

The retailer, in partnership with American Express, has integrated new technology that allows Amex card members enrolled in the Amex Membership Rewards program to use their points for online purchases on BestBuy.com.

Facebook is preparing to make a change on Instagram that will have a big impact on social shopping and retailers.

On the heels of Amazon's Prime Day promotion, Walmart.com is kicking off hundreds of special buys timed to a historical spike in traffic when customers start the bulk of their back-to-school shopping.

According to Walmart, traffic to Walmart.com doubles in the four days from July 31 to Aug. 3 as customers turn their attention from the pool back to school. So Walmart is kicking off Back to Class Cyber Days online and on its mobile app, featuring 30% more Rollbacks and hundreds of exclusive discounts.

Tampa, Fla. -- The power of Bass Pro Shops’ brand of retail was evident at the company’s newest store opening this week, in Brandon, Florida. The store is the company’s 10th in the Sunshine State and features 130,000 sq. ft. of outdoor gear, apparel, footwear and nature-themed gifts.

Shoppers were undeterred by a massive traffic jam and a lack of parking, which forced some grand opening attendees to walk nearly a mile for a look inside.

Pittsburgh – Who said women don’t like sports? Dick’s Sporting Goods certainly never said so.

Dick’s is launching Chelsea Collective, a specialty women's fitness and lifestyle boutique. The first two Chelsea Collective locations will open in August 2015 in Tysons Corner, Virginia at Tysons Corner Center and Pittsburgh at Ross Park Mall.

New York -- Saks Fifth Avenue is going to open a freestanding store dedicated to a hot category.

The department store retailer plans to open a shoe store in Greenwich, Connecticut, in fall 2016, Women’s Wear Daily reported.

The store, whose name has not yet been revealed, will be located close to an existing Saks Fifth Avenue store, which will no longer sell shoes.

The new format will be modeled after Saks’ in-store 10022 shoe department, according to the report.