Adidas takes high-tech experience on the road

Portland, Ore. -- Adidas is taking its act on the road and letting shoppers get up close and personal with its high-tech footwear.



Adidas has launched “Boost Experience by Adidas,” an interactive mobile space celebrating Adidas products and its “Boost” cushioning system. To see a video of the space, which will tour the country’s top running events, click here.



The space, unveiled to the public at The San Francisco Marathon at Pier 39 on July 25, takes visitors beyond the traditional consumer journey a store experience offers. It features several unique touchpoints, including an exterior “kinetic” wall with Boost capsules that moves in response to foot traffic.



A try-on area serves as the focal point of the experience (footwear can be purchased on site thru the company’s web site). Each try-on compares current footwear and runs through a series of simple warm ups that showcase performance and comfort. Runners can put the shoes to the test at the “Momentum Wall,” which records and analyzes a person’s movements via a motion-capture camera. The system assesses the athlete’s energy output and then displays their image, made entirely of Boost capsules, on a full size LED video wall. An embedded GIF of their experience is immediately emailed for social media sharing.



A "Boost Yourself" photo booth offers an opportunity for visitors to share their selfies transformed into Boost capsules. Footwear is available to purchase onsite from Adidas.com.