Marketing Tactics

New York -- A mannequin storm has been playing out on Facebook.

British fast-fashion giant Topshop said it will make a change in mannequins a customer complained on her Facebook page about the chain's "ridiculously tiny" mannequin.

In the post, which went viral, the customer appealed to the merchant to take responsibility "for the impression you have on women and young girls."

As shoppers get ready to slip back into their jeans for the upcoming fall and back-to-school seasons, it makes sense that Target has given its denim assortment a big refresh.

Target’s team of designers went to work to completely overhaul the retailer's denim assortment. The result? New styles and revamped fits, fabrics and finishes — comparable to what you’d find at a high-end department store — all for $30 or less. 

Victoria's Secret has a new cadre of Angels to celebrate the launch of two new lingerie collections.

New York -- Activism, yoga classes and free repairs are all on the menu at Patagonia’s new store in Manhattan’s Soho neighborhood.

The global outdoor lifestyle retailer, one of the industry’s most dedicated environmentalists, is marking 20 years of doing business in the Big Apple.

Vancouver – Looking to up its appeal with men, Lululemon has added a new product (if only for the short term) to its mix: beer.

A recent study shatters several myths about the consumers who will spend nearly $290 billion in consumer-packaged goods by 2020: millennials.

In an ongoing effort to refresh its selection of on-trend food products, Sam's Club is once again expanding its offering when it comes to organics.