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Marketing Tactics

  • The Power of Facebook

    New York -- A mannequin storm has been playing out on Facebook.

    British fast-fashion giant Topshop said it will make a change in mannequins a customer complained on her Facebook page about the chain's "ridiculously tiny" mannequin.

    In the post, which went viral, the customer appealed to the merchant to take responsibility "for the impression you have on women and young girls."

  • White House taps Best Buy to connect America

    Minneapolis – While the buzzing sounds and dings of dial-up Internet access may seem like quaint relics of the turn of the century, the fact remains that millions of Americans lack even that level of Web connectivity. To help bridge this digital divide, Best Buy will participate in a new ConnectHome initiative announced by President Obama and Housing and Urban Development (HUD) Secretary Julián Castro.

  • TigerDirect wants business customers to 'Ask a shark'

    TigerDirect is giving business owners a chance to have their most pressing business growth questions answered by an expert.

    The retailer is sponsoring a contest featuring Kevin O'Leary, an entrepreneur, investor, journalist, and financial commentator who is most famous for being a "Shark" investor on the ABC reality television series Shark Tank.

  • New service offers real-time local mobile offers

    Woodland Hills, Calif. – A good politician knows to focus locally, and increasingly retailers are following that lead. In that spirit BrightStreet Ventures, the technology affiliate of shopping center developer NewMark Merrill Companies, has launched BlueList, a real-time mobile offers service for local merchants and nearby consumers.

  • Columbia’s new concept ties knot with local anglers

    Columbia Sportswear’s retail aspirations arrived in South Florida in the form of a new 5,600-sq.-ft. concept store called Performance Fishing Gear.

  • Barbie who? The Bratz are back at Walmart

    A popular fashion doll franchise is launching exclusively at Walmart stores.

    After a few years on hiatus, the core Bratz dolls, Cloe, Yasmin, Jade and Sasha, are back along with the newest member to their group of besties, Raya. Walmart will carry the newly launched collection of dolls and playsets encouraging girls to tap into their creativity and imagination to create their own worlds. Also, Walmart is unveiling a line dedicated to a favorite childhood pastime, "Sleepover Party," available exclusively at Walmart stores nationwide and on Walmart.com.

  • Whole Foods to anchor new Atlanta development

    Miami – A 70,000-sq-.ft., multi-level Whole Foods flagship will serve as retail anchor of a 38-story, 390-unit luxury apartment building that Miami-based The Related Group plans to build in midtown Atlanta.

    Smallwood, Reynolds, Stewart, Stewart is the project architect and Atlanta designer Michael Habachy will create the interiors including a grand rooftop clubroom, demonstration kitchen, luxurious South Beach-themed 10th floor pool and more.

    Atlanta-based Phillips Partnership will design the Whole Foods Market.

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