Sporting goods giant targets women with new format

Pittsburgh – Who said women don’t like sports? Dick’s Sporting Goods certainly never said so.



Dick’s is launching Chelsea Collective, a specialty women's fitness and lifestyle boutique. The first two Chelsea Collective locations will open in August 2015 in Tysons Corner, Virginia at Tysons Corner Center and Pittsburgh at Ross Park Mall.



A significant portion of the store's total assortment will feature footwear, accessory and beauty brands. While owned and operated by Dick’s Sporting Goods, Chelsea Collective locations will operate as small boutique shops. Both the Tysons Corner and Pittsburgh locations will focus on forming local partnerships.



"As leaders in sporting goods and fitness apparel, we wanted to provide a destination for women who are on their own personal fitness journeys; a store where they can come in and feel part of a community that understands them and their needs," said Lauren Hobart, senior VP Dick’s Sporting Goods/general manager, Chelsea Collective. "We feel Chelsea Collective will meet and exceed this active woman's expectations."