Marketing Tactics

This year’s annual fall Apple event did not offer retailers anything quite as dramatic as last year’s introduction of Apple Pay and Apple Watch. However, there were still a few announcements with potential impact on the omnichannel landscape.

TV, or Not TV

Armonk, N.Y. – Although email has reached the point it is often considered a “legacy” technology, email marketing efforts still provide substantial ROI.

Nike has opened a soaring, one-of-kind flagship to spotlight some of its most innovative merchandise.

The three-level 31,000-sq.-ft. store, at The Grove in Los Angeles, is one of the largest in the company’s portfolio. It features a number of elements designed to celebrate the City of Angles and to serve athletes, starting with a huge “We are LA” mural that spans all three floors and is made up of thousands of icons reflecting Nike’s heritage, local sports teams and California-centric imagery.

The long-delayed, controversial American Dream retail-entertainment destination in the Meadowlands in East Rutherford, New Jersey, has snared three high-profile tenants.  

Kohl’s is bringing the fashions of London to its stores with its latest designer collaboration.

The retailer has teamed up with designer Thakoon on a fashion collection now available at Kohl’s stores nationwide and Kohls.com called Thakoon for DesigNation. The one-of-a-kind, limited-edition, limited-time collection features Thakoon Panichgul’s signature style inspired by one of his favorite cities, London.

New York – Front-running Republican presidential contender Donald Trump continued his war of words with Macy’s Inc. during a Sunday morning interview on the CBS program, "Face the Nation."

Trump singled out Macy’s as an example of companies where the CEO places their friends on the board and receives inappropriately high pay.

The company, the PGA Tour’s exclusive off-course/off-airport retail partner, has built a business dedicated to providing golf enthusiasts of all levels access to the same technology and expertise that card-carrying Tour pros enjoy. Stores are staffed with teaching professionals and have multiple state-of-the-art swing simulators, practice hitting bays, and large putting greens. There is also an in-house club-making and repair facility.   

Food Lion is showcasing its redesign of its private label products by offering a special discount to customers who buy its store brands.

Now through Oct. 6, Food Lion shoppers will receive 25 cents back for every private brand item they purchase, up to $10, through the grocer's "Quarter Back" promotion.